Agadir Tourism Hits Record High in 2024 with 1.377 Million Arrivals and 5.9 Million Overnight Stays

The tourism sector closed the year 2024 by generating 1.377 million arrivals with more than 5.914 million overnight stays recorded in classified tourist accommodation establishments in Agadir. The second largest tourist clientele, flows from the British market are in the lead with 1.561 million overnight stays. They even exceed the French and national markets, which were in decline in 2024.

A new milestone has been reached. Tourist activity within the Agadir destination has smashed a new record in terms of tourist attendance, thanks to the consolidation of air travel, with a year 2024 beyond expectations.

This performance was recorded despite the decline in national flows (due to the current economic situation) and the closure of some seafront hotels for renovation work. The monthly analysis of the tourism situation, carried out by the CRT of Agadir Souss-Massa for the month of December, confirmed this tourist harvest. It comes on the eve of the visit to Agadir of Achraf Fayda, new general director of the Moroccan National Tourism Office (ONMT).

This visit, scheduled for January 16th, 2025, will be an opportunity to discuss the prospects of the tourism sector and to inquire about the strategic orientations planned by the ONMT, particularly for the Agadir destination. The sector has, moreover, closed the year 2024 by generating 1.377 million arrivals and more than 5.914 million overnight stays. It should be noted that these figures concern the classified tourist accommodation establishments of Agadir, including the Taghazout and Imi Ouaddar resorts.

In detail, this increase is driven by a double-digit increase in arrivals over the whole of 2024, i.e. a change of 15.76% compared to the years 2019/2024 and 13.84% compared to the 2023/2024 season. In value, arrivals increased from 1.190 million tourists in 2019 to 1.210 million in 2023 before reaching 1.377 million in 2024, with a gain of 167,442 tourists.

2024: 5.914 million overnight stays in Agadir

Regarding total overnight stays, they recorded an increase of 17.79% compared to 2023 and 9.78% compared to 2019. This development is the result of an increase of 5.387 million overnight stays in 2019, 5.020 million in 2023 and 5.914 million in 2024, i.e. an annual gain of 893,381 overnight stays.

With the end-of-year celebrations, the destination attracted 106,682 tourists in December, an increase of 11.11% compared to December 2023 and 23.77% compared to December 2019. The observation is the same for overnight stays, the destination having recorded 442,142 overnight stays.

As a result, the total overnight stays in classified tourist accommodation establishments increased by 21.79% compared to December 2023 and by 20.89% compared to 2019. If there is one fact worth noting, it is that the destination could exceed, for the first time, the mark of 1.5 million tourists and more than 6 million overnight stays, if the national market had not ended the year 2024 in decline with -6.30% in terms of arrivals of national flows compared to the year 2023 and -8.80% in terms of overnight stays.

A large majority of tourists were british

Referring to the shares of the main emitting markets in terms of arrivals and overnight stays, the economic analysis confirmed the trend of recovery of the British market which ranked first in overnight stays this year. Currently the second largest tourist clientele within the Agadir destination, after national and French flows, this market performed well on the Agadir destination, boosting attendance, thanks to airlines.

As a result, these flows occupy first place on the podium of tourist nights with 1.561 million nights, even surpassing the French and national markets which recorded the same number of nights, i.e. 1.242 million.

In terms of arrivals, national flows are the first with 456,399 visitors. They are followed by British flows (272,073 tourists) and French flows (244,273). In addition, the German market continues its decline with other flows that could have contributed to boosting attendance. As for the average occupancy rate, it recorded in the classified hotels of the city of Agadir an increase of 10.27% compared to 2023, rising to 61.53% in 2024 against 55.79% in 2023 and 55.12% in 2019.

As for the average length of stay, it recorded a slight increase, i.e. 4.29 days in 2024 compared to 4.18 in 2023.

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