Getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there.
Having content that is relevant, engaging and compelling is key to keeping visitors on your website. But how do you do that?
1. Less is More
On your home page, visitors want to know immediately who you are, what you do, how you help them, and why they should choose you.
Choosing the right words for this really matters. You want emotionally engaging text and images that are benefit rich, command attention, stirs curiosity, and leads them to action.
Craft powerful headlines.
Write in short sentences.
Keep it simple.
Professional copywriters can help you express your message in a powerful way so your visitors will immediately know they are in the right place.
2. Keyword rich
Write for your audience but also keep search engines in mind. Do research to see what top keyword phrases your target market audience uses to find the kinds of services or products you offer.
Without “stuffing”, incorporate these keywords into the text of your website copy. Not only will be you be speaking the language of your audience, but you will rank better in the search results as well.
3. Build trust
People want to do business with those who are professional, reliable, and get proven results. Don’t give them a reason to doubt you. Ensure you have these bases covered:
- Carefully proofread your website for spelling and grammar errors
- Check all links to ensure they all function properly
- Add testimonials from happy clients
- Reveal the results you have created for others
- Demonstrate your thought leadership and competitive advantages.
4. Easy to scan
Busy visitors won’t read your website word for word. It’s really important to make sure the highlights of your message can be gleaned from a quick glance down the page.
This means using brand-coordinated color headings that are bolded with a larger font as well as a different font face to help guide your visitor’s eyes down the page.
Use bullet points (but not too many) and call-out boxes to call attention to key points. Add relevant photos and graphics to draw the eye in and add interest. Also make use of white space.
5. Calls to action
Every page should be designed and written with a logical call to action you’d like them to take. Aside from having a link or button at the bottom of each page that directs the reader to their next step, here are some other suggestions:
- Offer a relevant free giveaway that can capture their contact information that will enable you to build the know, like and trust factor with your audience
- Display your phone number in a prominent place to further enhance the trust factor
- Offer a free consultation
- Feature a coupon or special offer.
If your website isn’t converting visitors into leads or sales, incorporate these tips to help you leverage your website as a powerful way to connect with prospects. Simple tweaks can make a big difference in the results you achieve and with a conversion.
And if you do have many of these tips in place but your website is still performing poorly, then it’s time to talk to a website professional who can do a site analysis and uncover other problems you may not be aware are happening.
DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.
With a return of 9.3%, real estate crowdfunding (still) panics the meters in 2020
Equity financing in real estate has again experienced an exceptional year in 2020, serving an average return of 9.3% to...
The Elinvar Paradox: Huge Funding – Declining Sales
The business model (or at least: the original business model) of Elinvar can be compared remotely with that of the...
20 largest market caps over the years
Currently, financial companies are completely different. Since 2008 the US government has been subsidizing these financial companies with trillion dollar...
The surging TSX Venture Exchange (CDNX) and its history of booms and busts
We begin the Biden era and the stock market shot once again to new all-time highs. We look at some...
Fundstrat Global Analyst says Ethereum’s price will reach $10,500
Many assume that after a breakthrough, prices of $1,800 and more are quite possible. However, it should not be forgotten...
Cannabis6 days ago
Luxembourg might soon legalize recreational cannabis
Crowdfunding6 days ago
Loan and impact crowdfunding emerges stronger from the crisis
Business6 days ago
The backdoor Roth IRA: How to make it work for fou
Biotech6 days ago
Jefferies unveils the list of the most promising biotech companies for 2021