6 best video marketing practices for 2018
Video marketing will play a dominant role in the future of content marketing and promotion.
Did you know 51.9 percent of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions and getting more views, likes and subscribers.
Video marketing is a powerful way to build relationships and brand awareness with prospects. If you aren’t using video in your marketing yet, it’s high time to begin.
So to help you get started, here are the best video marketing practices you want to watch out for and implement in 2018:
1. Plan before recording
Don’t just “wing it” and ramble when you record. It’s important to have a clear-cut message you want to share. Create bullet points you want to get across. You can even tape them to the wall to stay on track.
Then practice it. Don’t read. The more conversational you are the more connected your audience will feel.
2. Hook ’em fast
Just like headlines are important for articles and email marketing, opening hooks are key to grabbing attention from viewers.
You have 10 seconds to capture your audience’s attention. What question can you ask to draw them in? How can you make them curious or intrigued to find out more?
3. Give first
If you create your video with the feeling “I want them to buy” it will send bad vibes. Think first about how you can share value.
What can you teach them? How can you make them feel entertained? What inspiration can you provide?
4. Facts tell; stories sell
No one can resist a good story. Try to think of a story that illustrates the point you want to make. It helps viewers relate to you and engages them on an emotional level.
5. Call to action
Ask the viewers to take action at the end of the video. Do you want them to buy, subscribe, or hit like and share?
6. SEO optimize
Use keywords in your video title, description, and tags that will help you rank better on YouTube and Google. Create a catchy title that uses keywords and sounds natural.
If you have posted the video on your website, creating a sitemap tells the search engine bots you have a video hosted on your website and will result in more organic traffic.
Video marketing is quickly becoming the future of content marketing. I hope you’ll take the plunge this year to make these video marketing practices an important addition to your promotion toolbox.
DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.
Attracting Foreign Investment, an Administrative Odyssey for Fintech Companies in Spain
A well-defined regulatory context will provide investors with greater legal guarantees and will probably contribute to incentivizing investment in the...
Better Opens a Subsidiary in Spain and Projects 5 Million Revenues Before 2025
Better works with healthcare professionals to determine which type of medications are best for patients, after having analyzed and parameterized their...
Cannabis Industry Trends in 2023 – How Are Cannabis Consumers Evolving?
The European medical cannabis industry plays a significant role in the global market. 80% of transactions in this market involve...
If the SEC Is “Killing Crypto,” Why’s It Not Killing KoreChain?
With the SEC now aggressively cracking down on crypto, crypto pundits are accusing it of “killing crypto in America.” But...
Helaba Promotes Energy Transition via Crowdfunding
Helaba Landesbank Hessen-Thüringen ( website) together with the Deutsche Leasing Group (website) launched its own crowdfunding platform. The pilot phase...
Featured2 weeks ago
Fintech Infrastructure Is Essential for Digital Economy, Experts Agree
Featured5 days ago
Cedacri Prices New €275M Bond to Pay €50M Tax and €150M Extra Dividend
Business2 weeks ago
The TopRanked.io Weekly Digest: What’s Hot in Affiliate Marketing [Week 21]
Crypto1 day ago
DE-ART Dematerializes “Physical” Works of Selected Artists through NFT
You must be logged in to post a comment Login