It’s 2023. That means it was exactly 50 years ago that Martin Cooper and his team at Motorolla invented the first mobile phone.
And as for landlines — they’re just a couple of decades shy of their 200th anniversary.
So with all that history, you’d think getting your business phone right would be a solved problem by now.
But despite years of innovation, most small businesses are still getting their business phone needs wrong in 2023.
Here’s why (and how to fix it).
GET THE £9.99/MONTH BUSINESS PHONE SERVICE TO END ALL: Air Landline packages up a landline service in a mobile, and delivers it with a bunch of essential features like automatic call transcription. Get your Air Landline today.
You’re Scaring Away 94% of Potential Clients Before the First Call
If you’re using a mobile as your business phone, then you need to stop.
Yes, the “Great British Switch Off” is fast approaching.
And yes, everyone is ditching landlines in favor of mobiles these days.
But just because people might be ditching landlines in their day-to-day lives, that doesn’t mean they’re ditching them when it comes to business.
In fact, a recent study found that when it comes to calling a business, people prefer the business with a landline number.
And we’re not talking about small margins here, either.
We’re talking about how 94% of people will choose to call a landline when given the choice between a mobile or landline business phone.
Or, said another way, just 6% of people want to call a business with a mobile number as its business phone.
But it also makes perfect sense when you think about it.
For as long as the mobile phone has existed, its entire purpose has been to break people free from a single location. The flip side here is that a landline implies a fixed location.
Now, as subconscious as it may be, this association has big implications for people’s perceptions of a business phone.
In a nutshell, a business with “no fixed location” (which is what your mobile number is screaming) could be some dodgy operator operating out of his car boot. In other words, a rank amateur who’ll be impossible to track down if he turns out to be dishonest.
It implies a business with a fixed location. And that implies an office and a fixed address where people can be found.
In other words, a trustworthy business.
So does this mean you should automatically run out and switch your business phone over to a landline?
Well, not so fast.
STOP SCARING CLIENTS AWAY: Get the modern business phone solution that wins clients and makes your life easier (psst… it’s even better than a mobile). Learn more about Air Landline here.
Landlines Kinda Suck
I’m probably preaching to the converted here, but I’ll say it anyway.
They’re unreliable. They’re impossible to use when you’re “out of office”. The call quality is subpar compared to mobile.
The list goes on.
They’re also terrible for business if you don’t have a few thousand quid to sink into a professional-grade IVR system.
At best, you’re going to be sending all clients straight to a generic out-of-office voicemail message.
And, at worst, the lines going to be engaged.
And, even if you have the call-waiting feature enabled, what kind of image does it send out about your business when you have generic operator-generated tones and messages?
In other words, while mobiles send the wrong image about your business before people even call you, landlines send the wrong image when people actually do call you.
So what’s the solution?
IS IT A MOBILE? IS IT A LANDLINE?: No, it’s an Air Phone — the modern business phone solution that’s even better than a mobile and landline combined, all for just £9.99/month. Get your Air Landline here.
Air Landline — A Mobile Business Phone Landline (Plus a Whole Lot More)
What if I told you that you could get the best of both the mobile and landline worlds?
Turns out, you can.
Plus a whole lot more.
Air Landline is the modern solution to solving the business phone problem.
Air Landline is basically a Landline as a Service. It presents a landline to your clients — a real, working landline that 94% of them would prefer to call — without actually tying you down to a landline.
The way it works is that Air Landline rents you a landline number (plus a whole lot more… but we’ll get to this later). Then, Air Phone routes all your calls directly to any other phone you want. That includes a mobile.
In fact, you can even route a call to multiple mobile phones at once.
But as promised, Air Landline is a whole lot more than just a simple ‘landline meets mobile’ service.
If that was all it was, it would still leave a bunch of other problems unsolved.
GET MORE FROM YOUR BUSINESS PHONE: Air Phone changes everything in the business phone solutions space and only costs £9.99/month with no contracts, and no cancellation fees. Get yours here today.
The World’s Most Complet Business Phone Solution
Put Yourself Into a Client’s Shoes
Put yourself into a client’s shoes for a moment and imagine this.
You call a small business phone and the line’s busy, so the phone operator puts you into “call waiting”. Or you just get that annoying “engaged” beeping.
Later that way you call another business.
Same deal — the line’s busy. But this time, instead of getting a generic call waiting for notification, you instead get routed through to a fully-fledged IVR system.
Turns out, this business is using Air Phone.
A friendly voice thanks you for calling before continuing, “We’re currently busy on another call right now. If you’d like to hold the line, we’ll be with you shortly. Otherwise, if you’d like to be called back, hit 1 to leave a message.”
Now Let’s Look at it From the Business Perspective
If you had left a message, it would have automatically generated a transcript and emailed it to the business owner.
And, if you had decided to hold the line, the business might have already pre-sold you a product or service. That is, if the business was using their Air Landline to the fullest by uploading custom hold music with a friendly voiceover promoting the business services, or a special offer.
And, if you decided to call that same business again at some ungodly hour of the night, that entire IVR system might even have automatically switched over to “out of hours” mode, automatically routing you to a different message about office hours without giving you the option to hold.
In other words, the Air Landline has just:
- Automatically transcribed voicemails and forwarded them to an email address.
- Scheduled the right messages and hold/callback options to the client depending on the time of day.
- Potentially presold the client on a product or service through the use of custom hold music.
Need I remind you that this is all just £9.99/month?
Air Landline also comes with a free 7-day trial, a 30-day money-back guarantee, no contracts, no cancellation fees, and a stellar 5-star rating online.
In other words, there’s basically zero risk in trying to bring your business phone into the 21st century.
In fact, the only thing you’ve got to lose is clients… if you stick with your old ways.
GET YOUR BUSINESS PHONE SORTED AND STOP LOSING CLIENTS: Air Phone is just £9.99/month with no lock-in contracts. Get your free 7-day Air Landline trial here.
(Featured image courtesy of Air Landline)
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions, including with regards to potential earnings in the Empire Flippers affiliate program. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
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