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How these different calls-to-action boost conversion rates

Calls-to-action are marketing strategies companies use in captivating and directing prospects to buying their products and increasing sales.



Have you ever wondered why some websites convert better than others?

You can have the best copywriting in the world but if you don’t have effective calls-to-action on each page, you won’t get the sale. 

So what’s the best way to get prospects to take action?

In a previous article, we defined what a “Call-to-Action” is and why your website must use them. This article provides effective example calls-to-action to reach shoppers at every stage of the buying cycle to boost conversions.

It’s important to have call-to-action for prospects at every level of interest.

Offering free giveaways

Offering a free download or trial is a great way to build trust with people who are just getting to know your brand.

What can you offer for free to get people to experience your expertise and find value in what you offer?

You could offer a free video, downloadable report, MP3 audio, checklist or even a white paper. It could also be a free 30-day trial if you offer a membership program.

Here are some example calls-to-action links or buttons to get people to join your mailing list or experience your product, service or program for free on a limited basis:

  • Sign up for FREE
  • Join Free for a Month
  • Try for Free for 30 Days
  • Start My Free Trial
  • Find Out First
  • Learn for Free
  • Sign up NOW
  • Show Me How
  • Get it Now!
  • Send Me The Free Resources

Building trust

When people are interested but want more information before making a decision, it’s smart to offer options that let them delve more deeply into working with you without the risk.

Here are several calls-to-action that build trust and desire:

Learn/Discover more here

Offer a link to pages that expand upon your offerings or share a link to an FAQ page.

Schedule a free consultation

Giving a free session allows you to show prospects the opportunities they have and the value you can provide.

Customer feedback is an effective way to impart sincerity and accessibility.

Customer feedback is an effective way to impart sincerity and accessibility. (Source)

Contact me/us today

This gives individuals a way to address any questions they may have and get in contact with you.  This serves as an excellent way to find ways you can help them.

See how we can help

This shows a friendlier, more inviting way to open a conversation with your prospects in a non-threatening manner.

Directing next steps

For hot prospects who are ready to take action, you want to create calls-to-action that make it easy to work with you and provide them with clear “next steps” for them to take.

Here are some examples:

Get started today

Tell visitors who are ready to purchase how to get what they need now.

Add to cart

Show shoppers how to put something in their virtual shopping cart and keep browsing.

Buy now

When people are ready to check out, make it easy to pay.

Get x% off

Choosy buyers may be looking for a discount.  Offering a percentage off discount if they buy may motivate them to take the plunge.

Every page on your website should include a call to action to engage buyers to take the next step in their journey.

I hope you have found inspiration here to help you boost conversions on your website. Be creative, be clear on what you want the user to do, and test which calls-to-action are most effective in order to get ideal results.

DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation for writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence. As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.