When your company is up against big players such as Facebook, HBO, Netflix, Amazon and Hulu, it’s better sometimes to fold and create your own path. That is what Vimeo did behind the leadership of its 34-year-old CEO, Anjali Sud.
Sud was born in Flint, Michigan. She enjoyed the field of performing arts, but she ended up on a completely different path. According to Yahoo! Finance, her father runs a recycling plant in the city, and he influenced her that starting a business can help the community by providing jobs.
She graduated from the Wharton School at the University of Pennsylvania and earned her MBA at Harvard Business School. Before becoming a part of Vimeo, Sud worked in the e-commerce and media departments of Amazon and Time Warner, respectively. Bloomberg stated that she also served as an analyst at Deutsche Bank.
Career at Vimeo
Vimeo is the world’s largest online and ad-free video service. More than 50 million content creators such as artists, filmmakers and organizations use the platform to showcase their work, Future of Television detailed.
Anjali entered Vimeo in 2014 as part of its marketing team, where she managed to increase the revenue of the company through customer acquisition and retention. Because of her impressive performance, Sud was promoted to general manager and special vice president for the company’s creator business.
Sud was named CEO of Vimeo last July 2017, replacing interim CEO Joey Levin. She was included in the 2017 Next Gen list of The Hollywood Reporter. It features 35 executives under 35 years old who have the potential to make some big waves in the near future.
Finding a niche in the competition
Vimeo could not possibly compete or even outperform major industry players such as Netflix, Amazon, HBO and Hulu when it comes to subscription video on demand (SVOD). They have already invested billions in producing original content.
Sud knows this, and just before she assumed the CEO position at Vimeo, the company abandoned its plans to offer SVOD, per Variety. Instead, it focused on selling tools and technology to content creators. One of its products is the 360-degree video showcase, which has been in great demand on the platform ever since.
“We are not building a Facebook Live or YouTube Live. This is a professional-level live-streaming service for anyone who’s hosting professional events,” she added. As of 2017, over 800,000 users are paying for Vimeo’s creator tools, TechCrunch reported.
Vimeo estimates that the market for video-creator services is around $10 billion globally, and it is just starting to scratch its full potential with an $80 million revenue every year.
Finding opportunities and creating her own path to success was nothing new for Anjali Sud. “One of the things that I’ve tried to do in my career is look for opportunities even if they’re not formally given to me — to drive results and grow the business,” she claims in the same Yahoo! Finance article.
As for future plans at Vimeo, Sud remains committed to putting users and creators first. This year, aside from helping creators succeed, it will also champion net neutrality, Fast Company reported.
The company is also planning to launch its own research and development incubator called Creator Labs, which will specialize in new formats such as augmented and virtual reality.
Under Sud’s leadership, Vimeo is gearing up for the future of video and storytelling while satisfying its subscribers. If everything falls into place, the company will be able to further differentiate itself from its contemporaries.
Another Canadian cannabis company seeks to settle in Uruguay
According to the mayor of Montevideo, another Canadian cannabis company is interested in investing in a new plant in San...
The presence of armed mercenaries in al-Charara raises concern
Located in the Oubari region (about 900 kilometers south of Tripoli), al-Charara is run by Akakus, a joint venture between...
The V-shaped economic recovery is just an illusion
What we are witnessing now is the economic equivalent of a person's bounce off a trampoline after a 1,000-foot cliff...
Mobile gaming investments? Consider Leaf Mobile (TSXV: LEAF), Activision Blizzard (NASDAQ: ATVI), and Tencent Holdings (OTC: TCEHY)
The arrival of 5G connectivity and advancements in technology have helped provide a boost to the mobile gaming revolution, which...
The interest in Bitcoin futures increased
The current downturn in the cryptocurrency is due to a number of situational, but not fundamental factors, including the third...
Business5 days ago
How to create a video marketing strategy that gets results
Biotech7 days ago
Innitius closes a €600,000 round led by Banco Santander
Crypto7 days ago
The second manufacturer of Bitcoin mining equipment from China is entering an IPO
Crowdfunding7 days ago
LegalEye launched a crowdfunding campaign on CrowdFundMe