No matter what people say, the best way to put your business on the map is still through publishing a regular stream of quality content. Google and other search engines change their algorithm as often as they deem necessary. However, quality content will allow you to stay on top of the SERPs and get found by your target customers.
Admittedly, content production has its own limitations. Maybe your company is not equipped with a full-fledged content team, unlike other companies, thus preventing you from publishing frequently. Still, you can always make most of the high-quality content you have produced in the past, simply by repurposing them.
In fact, leading marketing websites such as Quick Sprout, Coschedule, Buffer App, Word Stream, and even British news outlet The Guardian encourage the practice. They also offer tips on how to do it. Below are the types of media through which you can repurpose your website or blog content.
Turn your presentations, investor deck, white papers or even blog content to slideshows to reach an untapped audience. Slideshow sites have grown to become social media sites as well, and have become a top destination for speakers and industry leaders to network. They’ve also become a foremost destination for researchers and writers who need reliable and accurate materials for their articles.
To make most of the slideshows, Quick Sprout advises content producers to treat each slide as a precious real estate. “You’re not giving a speech like others that create slide decks. You’re using your slideshow as an online marketing tool,” the Neil Patel-owned website stated. One slide is to one key point from the blog post. Ending the slideshow with a contact information is also important.
Slide Share, Slide World, Slide Boom and Scribd are currently the best slideshow repositories where you can upload and share your quality content. If you’re lucky, your slideshows may make it to these website’s homepage and be able to reach more audiences.
From simple Animoto videos to do-it-yourself YouTube videos, the role of video in content marketing cannot be emphasized enough. The Guardian notes, “video is one of the most flexible assets you can develop.” Publishers have wider options to maximize its use. For instance, they can embed videos into articles and blog posts, add them to their Facebook feed or page as a thumbnail, or adapt them into podcasts on audio streaming platforms such as SoundCloud.
Another way to take advantage of video is to create one based on a webinar you’ve held in the past and upload it as a YouTube video. “Don’t let that great webinar go to waste. You can repurpose that webinar as a YouTube video, ensuring that your great content lives forever. Not only will that asset be great on your website, but you may drive new visitors to your site via YouTube!” Wordstream notes in a blog post.
Infographics are popular in content marketing because they are visuals and provide readers a welcome break from clunky texts. According to Buffer App, infographics are great tools to use especially if your post is laden with data. That’s because infographics present your data in a “relatable” way and break esoteric information into chewable pieces.
Buffer App recommends using programs such as Piktochrt and Visually to automate the infographic-making process. If you have how-to articles on your blog, you can also make an instructographic. It is a hybrid of infographic and how-to’s and is a popular type of content on Pinterest.
There are a number of websites that do not mind if you republish your content on their pages, as long as the bylines match. Coschedule says the “easiest way” to repurpose your content is to publish them “as is” again on another website. When you publish a new blog post on your website, you can republish them right away.
Another option is to wait until a few months have passed before republishing them on other websites. You may opt to truncate your posts or rephrase passages from your post to make them unique. Although, although that is not really necessary. You can also just go ahead and re-post the entire content.
Either way, you get to benefit from new site traffic channeled by the third-party publication to your blog. Coschedule recommends using Social Media Today, Medium.com, Examiner, Reddit and Google+ to syndicate posts, as well as taking advantage of answer sites such as Quora.
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