Business
Comment, hit send: Reaching out to stars is made even better with social media
More and more entertainment fans are using different kinds of social media platform to reach out to their idols.
While some avid admirers swear by Facebook, others are passionate on following their favorite celebrities on Instagram. Truly there are a lot of ways to reach celebrities on social media.
But here is the reality: with other fans competing for their favorite idol’s attention, it’s going to be a tough nut to crack to get a shout out from him or her. Instead, your well wishes for your idol most likely end up buried by a million others’ left on his or her social media page.
But there’s a solution. Luckily for fans, there’s a social media platform that could well serve as an avenue for those “instant” meet-and-greets and interview opportunities with their idols. No need to bother with snaking lines or crowds—and what’s more, celebrities take the time to genuinely answer your question. By signing up for an account on MobioINsider and subscribing to the pages of their favorite stars, fans can get up to date information about the stars they love, be it about their latest projects, or just about anything under the sun. Fans are also given the opportunity to request photos and videos from their idols through the platform—at no cost.
To illustrate the perks of using the platform, let’s look at one of the influencers on it: Actor Darren Criss, who plays Blaine Anderson on hit television show Glee. Criss’ role in the show as the main singer of the Dalton Academy Warblers propelled him to worldwide success, especially when he performed his cover of Katy Perry’s “Teenage Dream.” The song became the fastest-selling single from the show and went on to earn a gold record in the United States.
Criss has over 143,000 followers and the huge number of fans subscribing to his account doesn’t hinder the star from answering questions in full detail. Questions are not limited to the usual either, with fans free to ask more personal questions. Apparently, this “open environment” that MobioINsider fosters inspires celebrities like Criss to eagerly share more with fans. This kind of interaction doesn’t only allow a more meaningful connection between fans and celebrities, but it also allows celebrities to be as true to their fans as possible. For instance, when asked what kind of superpower he wishes he had, Criss responded with a rather detailed answer.
“At a certain altitude you’d basically die from the cold and lack of oxygen so I’d like to go ahead and squeeze in the power to defy that as well, within the confined concept of the power of flight, thus, why ‘LIKE SUPERMAN’ is a really important stipulation of the wish. I just wanna like cruise through the grand canyon, and see all the beautiful landscapes of the world… in my jeans and t shirt several feet off the ground. Also I’d abuse it at concerts, I’d just sorta levitate in the middle of the room, like right at where the acoustic sweet spot is. So many things!” the star amusingly answered his curious fan.
Celebrity endorsers on the social media site hail from many different categories, such as sports, modeling, music, and even social media superstars. Other famous television personalities that spend time on connecting with their fans through Mobio Insider are the Kardashian sisters, who rose to fame through their reality show “Keeping UpWith the Kardashians” and their respective endorsements. Kim Kardashian has 130,000 followers, while her younger sisters, Kendall Jenner and Kylie Jenner, have 50,000 to 70,000 followers.
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