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Each adult with a smartphone is engaged in campaign news or issues, not only because they can’t help it and it’s inevitable, but also because it...
Celebrities garner a community of fans who follow their every move regardless of whether they ask them to or not.
It seems like there is always someone out there hoping to one-up the previous record of being the most talked about raison d'etre for the day.
One way to effectively catch the attention of specific target markets on social media is the proper use of influence and engagement.
As Benjamin Franklin once said: "Either write something worth reading or do something worth writing."
More and more entertainment fans are using different kinds of social media platform to reach out to their idols.
Throughout the evolution of social media, one thing remains the same for marketers: Content is king.
Whether it’s the fashion or the song numbers, everyone's talking about the Grammys on social media—from the fashion to the songs to the winners.
It seems that advertisers have already chosen to side by the movie, thanks to the potentially huge ROI that it can generate for them.
A study done by Nielsen Research showed that people are highly receptive to streaming video ads.