The DIA Group presented this Tuesday, June 22nd, in Madrid what will be the company’s first sustainability plan for the next three years. A framework for action based on 15 areas classified into three categories: environmental sustainability, social sustainability, and community investment.
“We are going through a very tough transformation process that affects many areas and departments of the company. In some areas it is very easy to see the change that DIA is undergoing; in the own brand, for example, quality has improved greatly. Other changes, such as the new franchise model, are not so obvious. Within this part that is not so predictable is the Strategic Sustainability Plan,” explained Santiago Martínez Lage, corporate director of the DIA Group.
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The plan, approved by the Board of Directors last February, covers the entire Group, including Portugal, Argentina and Brazil
The food chain will announce in the coming months the specific actions that will be framed within the strategic plan, although they have advanced that the measures will revolve around proximity. “A very striking fact is that 65% of the Spanish population has a DIA within a 15-minute walk from their homes. This proximity is one of the pillars on which we wanted to base this plan,” Martínez Lage explained.
The process of drawing up the Plan involved the collaboration of independent sustainability experts and the company’s management. In addition, the company explained that it has taken into account the company’s actions in this area.
“For us it was very important that sustainability was understood as a management approach that affects all departments of the company. It is more of a philosophy when it comes to business management. It is very important that it is not understood as an end but as a means to achieve what we really want, to be competitive now and in the short-medium term,” added Alma Román, the Group’s Sustainability Manager.
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First published in elEconomista.es, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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