When you’re prominent in your niche, conversion rates translate into lots of dollars per week with some changes. Although traffic is down sometimes, conversions can be driven up also boosting the overall revenue.
One has to be relentless in testing new ideas to boost conversions on your website. By opting for the best tactics in conversion rate optimization (CRO), one can leverage e-commerce success to new heights.
1. Reduce choices with adequate product filters
E-commerce websites get neglected in terms of left-hand filters usually. By adding multiple facets and drill-downs, users are left with a mess that makes shopping difficult. They opt for optional navigation in this regard. Companies are now experimenting with product category and search results pages, especially with regards to big left-hand filters. Reducing choice for the visitor seems counter-intuitive for several companies but several options also become overwhelming to visitors.
By reducing decision-making for visitors, one can guide them towards a better choice. Focusing user attention on few points can lead to better conversion rates.
2. Eliminate abandonment from checkout
By extensive testing, Amazon has proved to be a go-to site for most e-commerce developers. The tactics give insight into general best practices too. Subtly, they have avoided navigation when users are in the “checkout funnel” of the website, by hiding elements in the navigation bar, within the global header, once users are opting to check out.
User Intention can be determined when they progress past the add to cart step. Involving analytics accounts to get accurate tracking is one ploy for affecting consistent lifts in purchases with low distractions.
3. Make “buying” unavoidable
It is important to keep buyers on track by making sure the Buy button and “Add to Cart” button is directly in front of them, wherever they are on the site.
Making the “Add to Cart” button always present encourages users to buy always since the button would be present to entice them to buy the products and push through your sales funnel.
4. Activate value with useful tools
Creating tools that aid users in some way will help sites to gain leads, backlinks, and shares, all building more traffic and sales in the bargain.
Some finance companies even showcase calculators that help visitors to calculate loan eligibility and even figure out how much interest will be charged on the same.
Creating such domain-based calculators will keep the visitors engaged and will lead to an increase in leads overall. Patrick Coombe from Elite Strategies said, “An e-commerce giant that deals with eyewear could incorporate software that fetches the picture of your face, recommends glasses that would fit perfectly with the face”.
5. Don’t let them leave
By being relentless about site testing, one can even test Exit popups on the site constantly till the style including a call to actions, text, and more are pitch perfect. A lot of people do not test the exit popup well and hence do not reap enough rewards.
Each element of the exit page should entice users to go back to the cart.
DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.
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