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Ener2Crowd Will Plant a Tree for Every Goal Scored by Italy During the European Football Championships

Foreign tourists will spend over a billion euros at the 2024 European Football Championships, benefiting hospitality and food sectors but harming the environment. Ener2Crowd, a sustainable investment platform, plans to plant a tree for every goal scored by Italy to offset the event’s environmental impact. Major sporting events generate significant emissions, especially from fan travel.




Foreign tourists will spend over a billion euros to attend the 51 matches of the 2024 European Football Championships in 10 different cities, with huge benefits for the hospitality and food retail sectors but to the detriment of the planet. That is highlighted by Ener2Crowd, the platform and app for sustainable investments, among the very first to be authorized by CONSOB pursuant to the new EU regulation

“Just like all championships, the European Football Championships are very unsustainable events: our platform has thus decided to contribute to sustainability, without losing the opportunity to cheer: we will plant a tree in partnership with zeroCO2 for every goal scored by the Italian national team,” underlined Giorgio Mottironi , CSO and co-founder of the benefit company Ener2Crowd and Chief Analyst of the GreenVestingForum.

Ener2Crowd wants to contribute to sustainability

Mottironi maintains that, from a sustainability point of view, despite efforts to reduce impacts with the adoption of cutting-edge technologies in stadiums, major sporting events generate strong emissions and pollution, linked to sporting activities but, above all, to travel of fans who travel from all over the globe.

In short, the European Football Championships, like all championships, are not very ecological events and Ener2crowd has thus decided to contribute to sustainability, without losing the opportunity to cheer.

“We want to maintain our sustainability values ​​by trying to compensate for the impacts, planting — in partnership with zeroCO2 — a tree for every goal scored by the Italian national team and rewarding users who invest in the designated period” pointed out Niccolò Sovico, CEO and co-founder of the benefit company Ener2Crowd.

Ener2crowd is the number 1 platform and app in Italy for sustainable investments and, with over 13,000 community members, represents the largest social financial movement present in Italy today.

The idea of ​​the platform is to include “capable” people who want to “feel sustainable” by adding a significant ESG investment in their spending capacity, to enhance and underline the importance of collaboration between different components and instances of the society in which we live , towards a goal of common prosperity.


(Featured image by Fancy Crave via Unsplash)

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First published in Crowdfunding buzz. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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Jeremy Whannell loves writing about the great outdoors, business ventures and tech giants, cryptocurrencies, marijuana stocks, and other investment topics. His proficiency in internet culture rivals his obsession with artificial intelligence and gaming developments. A biker and nature enthusiast, he prefers working and writing out in the wild over an afternoon in a coffee shop.