Faithful to its mission to develop sustainable, simple and accessible mobility for all, Fiat announces the launch in Morocco of its new Fiat 600e La Prima and Topolino electric vehicles, thus marking its desire to become the market leader in sustainable urban mobility.
The presentation of the new Fiat 600e La Prima and the Fiat Topolino, produced in the Stellantis factory in Kenitra, inaugurates a new chapter in the history of Fiat in Morocco, rich in more than 65 years of success and innovation.
Yves Peyrot des Gachons, Managing Director of Stellantis Morocco underlines the importance of this major event for the Moroccan automotive sector, declaring: “in this era of growing concern for sustainability and awareness of the environmental impact of transport, he global automotive industry is rapidly moving toward cleaner vehicles. Electromobility is gradually becoming the norm, and consumers are looking for environmentally friendly alternatives. Fiat Maroc responds to these expectations by simultaneously launching two compact and elegant electric vehicle models, meeting the needs of environmentally conscious Moroccan city dwellers.”
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The new Fiat 600e La Prima represents the ideal solution for city dwellers and lovers of outdoor activities
It is the perfect embodiment of the brand’s values, namely a very Italian style and respect for the environment. It is both beautiful and fresh. It has generous dimensions (4.17 m long), roominess allowing it to comfortably accommodate five people, and the best front storage space in its category. It also has an electric range of more than 400 km in the WLTP mixed cycle and more than 600 km in the WLTP urban cycle. Finally, it offers the latest generation of safety equipment.
The Fiat Topolino also embodies Italian urban mobility with its joyful, 100% electric design and its compactness at just 2.53 meters long, offering an ideal solution for easy and accessible electric driving in the city. It is available in two versions: the “closed” Topolino and the “open” Topolino Dolcevita, representing the Italian Dolce Vita style.
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First published in LES ECO.ma. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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