Like most of the startups, frustrations and problems were a big reason for that AHA idea moment. Enter Susan Tynan who got frustrated for having to shell out large money just to have her travel photos framed which she did not even like the outcome. Thus, she created Framebridge and she never looked back after that.
What is Framebridge?
According to Business Insider, Framebridge is a custom framing startup that has been getting the attention of bigwigs in the U.S. So far, it has signed deals with Target and Crate & Barrel. In just three years, Tynan grew the company from zero to $58 million. What makes Framebridge stand out from the rest?
The 41-year-old has an MBA degree from Harvard University. She received her bachelor’s degree in English from the University of Virginia. Tynan started her company in 2014. Before delving deeper into the business, she had to educate herself and enrolled at Embassy Suites in Alexandria where she learned to frame.
With the help of NEA and Steve Case’s Revolution Ventures, she was able to raise additional $37 million funds. Among the backers of her company are Revolution Ventures, Graham Holdings, and former Rent the Runway President Beth Kaplan.
She recalled an instance when she had to pay $1,600 to frame four National Park posters which she adored. In the end, she had enough of having problems framing her photos or prints. She started Framebridge to address that. The company offers one-stop framing services. It merges e-commerce, logistics and customer services, plus, they own two production facilities in Maryland and Kentucky which helped in bringing costs of framing down. Tynan is responsible for the strategic direction of the company, emphasizing on customer service, and overseeing investor relationships on top of marketing and operations.
Tynan previously worked in the White House as budget staff under former President Barack Obama. Part of her duties was writing policy papers. She soon found out that she could not enjoy her time with family as the work required long hours. She quit and joined LivingSocial where she learned the value of speed which is crucial in launching products in the market.
After getting experience working in startups, she joined TaxiMagic. Then she met Dayna Grayson from NEA. Dayna taught her the ins and outs of pitching to investors. Tynan learned how to tell her story and plans to investors. It worked. She received the money needed to start Framebridge. It was successful at first but it almost became too good for its own good.
Coping with the high demand
Tynan had not expected the influx of customers who want their services during their Father’s Day campaign. In short, their promise to deliver finished products in just a week turned into months of waiting for clients. Naturally, clients were angered and this prompted Tynan to take the matters into her own hands. She issued an apology and made realistic delivery dates.
They worked the whole week for two months and hired more framers in the process. This year, Framebridge employs 200 full-time workers and about 200 more during peak seasons. Framebridge prices start from $39 to $199 and they offer free shipping. Their offer includes the highest-quality materials such as wood moldings, acid-free mats and foam core and acrylic with UV protection.
She shared that she uses delivery apps to make her life easier. She has to maintain a work-life balance especially because she has two daughters and a husband waiting for her to come home. One of the things she mentioned about the struggles of women in workplaces is the lack of flexibility.
Tynan counts the founders of SoulCycle, Julie Rice, Ruth Zukerman and Elizabeth Cutler, as her inspirations. Tynan’s drive for success and determination propelled her dreams forward. Her advice is to not heed the call of others who may have good intentions but do not believe that your idea is possible. “Believe in your ideas. If you are at all shaky, the process of starting and funding a business will weed you out. You have to really, really believe in your ideas and your ability and your desire to do it. Guess what? It’s very easy to say why something won’t work. That is really, really easy. Believing it will work and making it work no matter what – that’s the role of the founder,” she added.
Tynan also believes in the importance of networking and maintaining good relationships even with former colleagues. For her, she sees boring jobs as opportunities for learnings. When hiring people, she advises looking for people who truly believe in and care about the services you offer. She said that negative people have no place in startups.
Downside risk protection: Robo-advisors platforms to check out
Teva, Eli Lilly to launch own migraine drugs to rival Aimovig
Mills price hikes to affect wire rod transaction prices
Indorse-ICOCrunch partnership seeks to create better opportunities for ICO investors
Should Trump save coal jobs or train workers in the green energy industry?
Put your money on this Daily Fantasy Sports company ahead of Soccer World Cup 2018 in Russia
Daily Fantasy Sports leader positions to take FIFA World Cup 2018 by storm
Exponential, Inc. founder, Dom Einhorn, thinks charitable fundraising is ripe for disruption
Why courtesy on social media pays off
Santiago: Quirky facts about Chile’s capital
Promoting women’s football in Malta by UEFA projects
Euro NCAP marks its 20th anniversary with two crash tests
European Parliament’s International Trade Committee backs CETA
The American Heart Association has released four new PSAs
PwC presents 20th global CEO survey results in Switzerland
Corporate Social Responsibility2 days ago
Mohawk Group eyes LEED and WELL Building Standard certificates with new showroom
Commodities2 days ago
India takes strides to boost oil production amid rising prices
Agriculture3 days ago
Animal farming industry praises vaccine bank inclusion in Farm Bill as ‘great first step’
Crypto2 days ago
European Parliament votes in favor of new blockchain resolution
Featured2 days ago
Interest rates surge; Iran nuclear deal intensifies global tension
Featured3 days ago
4 reasons to let your team work remotely
Featured2 days ago
PayPal expands in Europe with $2.2B iZettle deal
Business2 days ago
Facebook user data policy: What you need to know