Google announced recently a change that will be implemented this July about mobile search rankings of websites.
The Internet search giant said it would use page speed as a factor in determining who lands at the top tier of mobile searches.
People care about page speed
In a blog post, Zhiheng Wang and Doantam Phan of Google said: “People want to be able to find answers to their questions as fast as possible,” as they cited studies showing that “people really care about the speed of a page.”
They said that although page speed had been used in ranking sites; it was mainly focused on desktop searches.
Wang and Phan called the change that will take effect in July as “Speed Update,” which, according to TechCrunch, will “downrank very slow websites under certain conditions.”
Wang and Phan said the “Speed Update,” will only impact pages “that deliver the slowest experience to users and will only affect a small percentage of queries.”
But they also said a “slow page may still rank highly if it has great, relevant content.”
Wang and Phan urged site developers to study how about page performance affects a user’s experience and to use various user experience tools like Chrome User Experience Report, Lighthouse, and PageSpeed Insights.
TechCrunch said Google had been prioritizing page speed for some time, recalling that in February 2016, the company began to highlight Accelerated Mobile Page (AMP) sites (pages using its AMP technology for mobile rendering) in search results, and then in April 2016 gave AMP pages more prominence in Google News.
DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.
4 tips on how to buy from China and make profits online
Gas deficit worries Europe as cold weather settles in again
Crowdfunding platform RedCrow gives healthcare startups some leverage
Gold saw uptick amid Tillerson’s dismissal and modest inflation
Rail travel: 4 luxury trains worth making the journey in
One of America’s oldest gold mines enters the crypto-century
Harbinger Research recommends ‘phenomenal’ PotNetwork as ‘Strong Speculative Buy’
This hemp market player’s growth is about to go into overdrive
CBD stocks emerge strong in the growing cannabis industry, marijuana legalization
When you should consult your financial advisor
Promoting women’s football in Malta by UEFA projects
Euro NCAP marks its 20th anniversary with two crash tests
European Parliament’s International Trade Committee backs CETA
The American Heart Association has released four new PSAs
PwC presents 20th global CEO survey results in Switzerland
Business5 days ago
Google pulls Nest products from Amazon
Crypto5 days ago
Is the Bitcoin crash over yet?
Crypto4 days ago
Is the world ready for Amazon cryptocurrency?
Crypto4 days ago
Blockchain is disrupting the business landscape—here’s how
Entrepreneurship5 days ago
Three conversational errors people make all the time
Base Metals5 days ago
Fjordland to fund Commander Resources’ South Voisey’s Bay exploration program
Business4 days ago
NFL free agency: The biggest loser and winners this year
Business4 days ago
4 times Instagram has changed how we do social photo-sharing