Immobiliallasta.it Raised 345,000 on Its First Crowdfunding Day

Immobiliallasta.it is a proptech scaleup, part of the Reviva ecosystem, that wants to make real estate auctions affordable for everyone. On Nov. 30, it launched an Equity Crowdfunding campaign on Mamacrowd to boost the platform’s technological development and brand awareness.

On its first day, Immobiliallasta raised €345,000, exceeding the minimum goal of €250,000, and today it is up to €440,000, bringing it closer to its ultimate goal of €1 million.

The service, which expects a turnover of €2.7 million in 2024, aims to become the benchmark for those who need to buy a property at auction or simply want to make a real estate deal.

Immobiliallasta.it has developed and designed the platform based on the real needs of home seekers, with intuitive navigation, clear and detailed real estate listings, and above all, a team of professionals guiding the buyer step by step through all stages of the procedure, right up to adjudication.

In addition, in order to have a complete database of auction properties to offer to buyers, the scaleup proptech-thanks to an in-house technology team of 8 people including web developers, data scientists, data engineers, product managers, growth hackers, and ux experts-taught the artificial intelligence to read the appraisals and documents regarding auction properties published on the PVP, Ministerial Portal of Public Sales.

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In just 3 months, Immobiliallasta selected and ranked 325,000 properties on the platform, generating and 38,000 leads, and more than 100,000 unique users per month

The company had raised €550,000 in a first round, in the first half of 2021, involving, among the business angels, some important profiles in the financial and real estate scene, such as Giampiero Pelle, CEO Hard Rock Café Italy, Serial Entrepenuer, former Executive Assistant Pres. of Silvio Berlusconi, Clemente Reale, President Essegibi Service S.p.A, formerly Country Manager Hoist Finance Italy, Fabio Brigante, Founder IPOCoach, after 12 years at Borsa Italiana, Stefano Scopigli, formerly Founder & Chairman at YARD Credit & Asset Management and at YARD RE.

The funds raised on Mamacrowd by Immobiliallasta will be invested in technological development in order to improve the quality of listings and property search, integrating the 80 software and applications already developed with the latest artificial intelligence systems and marketing activities aimed at enhancing brand awareness.

Immobiliallasta.it is authorized by the Ministry of Justice to publish judicial auctions and is developed around the needs of people looking for homes at auction, with intuitive navigation, immediately available and controlled information, the possibility of a dedicated team of more than 30 professionals guiding users step by step.

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(Featured image by nattanan23 via Pixabay)

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