Audioboom (LSE: BOOM) is not to the least extent a failing brand, but ever since Russell Brand become its main endorser its growth has become almost unstoppable.
People began flocking to Audioboom just a few days after the announcement of Brand’s appointment as its flagship presenter. The company immediately enjoyed an immense reputation boost, which resulted to 200,000 new users (making its total registered users 3.6 million) and 150 content partners.
App downloads also increased twofold, as 244,000 people got interested with Russell Brand’s program exclusively aired on Audioboom. It was the company’s best performance since its launch, CEO Robert Proctor admitted.
But, as mentioned, Audioboom has had its own share of successes long before Brand’s involvement.
In 2013, the company had already managed to recover from its past losses and was among the few small companies making waves in the tech-digital scene.
In 2014, its arsenal of content partners already included broadcast network heavyweights CNN, BBC, Guardian, Telegraph, Al Jazeera, and The New York Times, to name a few. That year, the number of its registered users was already playing around 3.14 million and it already had 2,000 content partners, up from just 297 in November 2013.
It was also 2014 when it commenced its “American invasion.” In the last quarters of the year almost 31 percent of its listenership split was coming from the United States alone.
The meteoric rise of Audioboom can also be attributed to its uniqueness. As of today, it is the only company that offers pure-talk/no-music/spoken-word audio content on the market.
Since 2013, the company’s market value, popularity, and price trend have grown immensely. Yes, the company managed to stay on top since the rebranding in 2014, when it changed its name from “audioboo” to “Audioboom” and became widely available on all mobile phone platforms.
Rob Proctor’s confidence is a factor, too. During the time when Audioboom was not yet as big as it is today, there were no hesitations in the CEO’s words each time he was asked about the future of the company. He would always assertively say that the company would soon create a niche out of an unpopular segment, despite people’s unabashed obsession with video and music content.
“We remain very much on course with our plans to establish a global user base of listeners who are attracted by our ‘go to’ destination for spoken-word audio covering sport, news, business, entertainment and current affairs,” Proctor would always say.
Now, Audioboom is on celebration mode again after gaining 650 new content partners and reaching 4 million registered users in May. With this, the company is expecting to surpass its full-year forecasts for all its performance measures.
This could also mean a fatter paycheck for Brand, as his arrival has undeniably changed everything for the spoken-word audio company.
So is he the lucky charm? Only Proctor can tell.
Audioboom’s shares closed up by 3.45 percent to 7.5p on Thursday.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
Mexican Senators Say Cannabis Legalization Would Generate Employment and Will Put a Strain on Drug Trafficking
Mexico could be a leader in the production, and commercialization of cannabis, if the country would legalize it. Senators present...
Augmented Reality (AR) Delivers Massive Benefits to Warehouses and Supply Chains
While Augmented Reality (AR) technology is known to many of us by now, its use in warehouses and supply chains...
Agreement Between BlinkS and Finance Evolution on Software for NPE Data
A new agreement was signed between the company Finance Evolution and Prelios Innovation, to integrate Finance Evolution's Panda software, aimed...
Top Doctors Closes $13 Million Round Led by Impact Partners
Top Doctors has recently raised capital to further expand. The financing round was led by Impact Partners. The platform offers...
Amid the Great Resignation, It’s Time to Figure Out What Workers Want
We haven’t seen the end of the Great Resignation — and we won’t until employers stop buying into the myth...
Cannabis2 weeks ago
Legal Cannabis Cultivation Begins in Argentina with a Public-Private Agreement
Biotech1 week ago
Canada’s Hidden Health Crisis: Is This Company the Only One Paying Attention?
Featured2 weeks ago
Citibanamex Seeks Collaboration Opportunities with the Fintech Ecosystem
Crowdfunding2 weeks ago
briq.mx: the First Crowdfunding Platform in Mexico to Launch a Project Certified by EDGE