YouTube’s head of music, Lyor Cohen, stated that the company is merging with Google Play Music on the New Music Seminar conference in New York.
The main idea is to create a new service which will educate consumers and bring in new subscribers, as well as make it easier for people to find the tunes they want without all the confusion of the current company’s offerings.
It is still unclear if the two apps will merge and if this will lead to the launch of an entirely new product, but what sounds like a possible scenario is that Google will create a new brand with one subscription, where consumers can access both services.
When a subscriber pays for YouTube Red services it also scores access to Google Play Music (and vice versa), so in that sense, the merger won’t be a major change.
But in terms of offering a simple, clear and captivating offering to consumers, combining the two makes a lot of sense.
This step seems to be a move in the right direction since many users are complaining that YouTube’s music ecosystem is unnecessarily complicated, which includes YouTube Red, YouTube Music, and YouTube TV.
YouTube Red is a membership-based service that offers advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices and access to advertising-free music streaming through Google Play Music.
The merger has been expected and rumored within the industry for months, and it picked up steam earlier this year when Google combined the teams working on the two streaming services.
YouTube Red is only available in 5 countries: the United States, Australia, New Zealand, Korea and Mexico, while Google Play Music can be found in 64 countries.
German regulators order Porsche to recall 60,000 units due to emission issues
2 questions college students should ask regarding credit cards
Facebook user data policy: What you need to know
Are you an entrepreneur? Top tips on budgeting and funding options for your business
4 profitable online business ideas
Put your money on this Daily Fantasy Sports company ahead of Soccer World Cup 2018 in Russia
Daily Fantasy Sports leader positions to take FIFA World Cup 2018 by storm
Exponential, Inc. founder, Dom Einhorn, thinks charitable fundraising is ripe for disruption
Why courtesy on social media pays off
Santiago: Quirky facts about Chile’s capital
Promoting women’s football in Malta by UEFA projects
Euro NCAP marks its 20th anniversary with two crash tests
European Parliament’s International Trade Committee backs CETA
The American Heart Association has released four new PSAs
PwC presents 20th global CEO survey results in Switzerland
Crypto5 days ago
Cannabis-crypto combo: Melding two disruptive industries
Featured5 days ago
How investors can use ESG metrics as great risk management tools
Featured5 days ago
Should you pay taxes using your credit card?
Base Metals5 days ago
US’ exit from nuclear deal to curtail Iran’s steel expansion goal
Agriculture4 days ago
Orange juice continues rally; Palm oil moves up in weekly charts
Crypto4 days ago
Bitcoin security: Your new investment concern
Corporate Social Responsibility1 day ago
Mohawk Group eyes LEED and WELL Building Standard certificates with new showroom
Commodities22 hours ago
India takes strides to boost oil production amid rising prices