YouTube’s head of music, Lyor Cohen, stated that the company is merging with Google Play Music on the New Music Seminar conference in New York.
The main idea is to create a new service which will educate consumers and bring in new subscribers, as well as make it easier for people to find the tunes they want without all the confusion of the current company’s offerings.
It is still unclear if the two apps will merge and if this will lead to the launch of an entirely new product, but what sounds like a possible scenario is that Google will create a new brand with one subscription, where consumers can access both services.
When a subscriber pays for YouTube Red services it also scores access to Google Play Music (and vice versa), so in that sense, the merger won’t be a major change.
But in terms of offering a simple, clear and captivating offering to consumers, combining the two makes a lot of sense.
This step seems to be a move in the right direction since many users are complaining that YouTube’s music ecosystem is unnecessarily complicated, which includes YouTube Red, YouTube Music, and YouTube TV.
YouTube Red is a membership-based service that offers advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices and access to advertising-free music streaming through Google Play Music.
The merger has been expected and rumored within the industry for months, and it picked up steam earlier this year when Google combined the teams working on the two streaming services.
YouTube Red is only available in 5 countries: the United States, Australia, New Zealand, Korea and Mexico, while Google Play Music can be found in 64 countries.
3 things you need to know about your leadership off-site
Woman to Watch: Isabel dos Santos
A-level results and UCAS Track can help your career—here’s how
10 things you need to know: This week in entertainment and sports
The unsung hero of office renovation—pacing
The marijuana industry is replacing the alcohol industry and creating jobs
Constitutional facial acupuncture is the safer, more natural anti-aging regimen—here’s why
How IoT is revolutionizing the retail sector
Why Longevity Eastern Medicine is becoming the popular center for holistic health
Highly experienced Doctor of Acupuncture reveals the secret of beauty and longevity (part 2)
Promoting women’s football in Malta by UEFA projects
Euro NCAP marks its 20th anniversary with two crash tests
European Parliament’s International Trade Committee backs CETA
The American Heart Association has released four new PSAs
PwC presents 20th global CEO survey results in Switzerland
Featured2 days ago
Resort Marketing Group settlement: Will you receive anything?
Entrepreneurship1 week ago
5 websites where you can earn extra money or start your business right now
Business7 days ago
Will IBM India’s impenetrable encryption tech stop Anonymous hacker?
Entrepreneurship6 days ago
How to invest in Google AdWords in 2017
Business1 week ago
How will recent Google innovations change the direction of businesses?
Economy1 week ago
Data privacy and security in India is so tough that Switzerland decided to auto-share bank info
Business1 week ago
Top social media influencers for fashion and beauty brands
Featured1 week ago
Here’s why Warren Buffett does not want $100B in cash