One of the fastest growing industries around these days is the organic beauty and personal care products market. Fueled by an increasingly health-conscious consumer, the market for organic products has expanded well beyond the grocery aisle and into the beauty section. Retailers have already gotten on the bandwagon, increasingly featuring organic personal care products on their shelves.
But for investors looking to get in on this unstoppable trend, there is currently a potentially rewarding play on the market today: Trimax Corporation (OTCMKTS:TMXN).
Getting savvy on organic personal care
Trimax Corporation currently does all of its business through its wholly-owned subsidiary Saavy Naturals. Saavy makes everything from candles to conditioners, soaps to body scrubs all in a 100% natural, vegan, non-GMO process. Founders Hugo Saavedra and Debra Saavedra don’t refer to their production facility as a factory; they call it a kitchen. The end goal of the couple’s hard work has been the creation of a unique consumer products company that produces “food-grade” (appropriate, as the Saavedra’s are former chefs) personal care products.
Saavy’s products have already caught the eye of major retailers, including Whole Foods Markets, Gelson’s Market, Bristol Farm, Earth Fare, and numerous others. Whole Food’s parent company Amazon.com even helps the company sell online, on top of the company’s own website. The mere fact that Whole Foods has chosen to feature Saavy’s products is a big deal. Whole Foods is notoriously picky about the goods it places on its shelves.
The organic beauty market is growing—fast
Hugo and Debra Saavedra may have gotten in on the ground floor of what could one day be an enormous market. In 2016 alone, the natural and organic beauty market was estimated at over $11 billion by Persistence Market Research. While other consumer products are barely growing at all, the natural beauty and personal care product market is also expected to grow to a whopping $22 billion by 2024—an eight percent growth per year. As icing on the cake, 50 percent of natural personal care products buyers were between the ages of 18-29 according to a survey compiled by data-research firm Statista. Giving any company that sells these types of products decades of growth.
While smaller than many competitors, industry leaders are beginning to take note of the organic market and Saavy’s product line up. It was even featured on Shark Tank last year, securing a lucrative investment from ‘Shark” Barbara Corcoran.
Growth is starting to pick up
Now that is has found its footing and gotten placement on the shelves of multiple national retailers, Saavy Naturals’ growth has started to take off. Audited results for FY 2016 showed sales of just $65,733. The fiscal year 2017 has been a completely different story. While we don’t have audited results just yet, preliminary results for the first 9-months of 2017 are eye-popping with the top-line coming in at over $460,000. As the top line continues to surge, the company’s fixed costs will begin to face to expansionary marketing expenses—just what a high-growth company should be doing.
The natural bottom-line
Investing in companies the size of Trimax is not for the faint of heart. But for the venturesome investor looking to place their chips on a small, forward-thinking company with lots of upside Trimax and its Saavy Naturals subsidiary are worth a closer look.
We’re likely in the first inning of the natural personal-products game, and Saavy has lots of optionality for new and even better products in the years ahead. As the story of its founders and their “food-grade” philosophy gets broader recognition both consumers and investors will be taking note.
This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
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