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How real estate agents can leverage search engine marketing

Real estate agents can use search engine marketing to place themselves in a dominant position in the marketplace.



Real estate agents can leverage search engine marketing

It is no surprise that a huge percent of the home buyers turn to the internet to search for their future home. This is why search engine marketing presents a golden opportunity for real estate agents. According to the National Association of Realtors 2015 annual report, 82 percent of home buyers used the internet to find an ideal home or agent.

That is to say that the internet is now a huge player in the real estate marketing space. Neglecting it is losing out on a possible 82% of home buyers.

There are many avenues of marketing online namely Facebook, banner ads, and search engine marketing.

Among all the online marketing medium, search marketing is the most potent because unlike other forms of marketing where potential buyers stumble upon your ads when browsing the internet, potential buyers get to find you when they are actually ready and actively searching for a home to buy or an agent to hire on search engines.

This makes the conversion rate and ROI of search superior to other forms of online marketing.

There are only two ways to achieve success with search engine marketing, you either pay for listing your ads on them or you optimize your website to show up as high as possible on search engines results pages.

Both of the techniques will give you the desired result. The only difference is that doing search engine PPC will give you a quick result, but you will be paying for each click that sends visitors to your site while doing SEO requires time to mature and yield a result.

Get a real estate website & blog and optimize for SEO

According to the National Association of Realtors, more than 90 percent of real estate buyers and sellers are now using the internet for buying, selling or renting purposes.

That means there is a huge shift from traditional marketing to digital marketing and the only way to win in digital marketing is to lay your net which is launching an SEO optimized real estate website complete with blogging.

Since home buyers often sift through Google in search for real estate ads, creating a website can greatly help get your property off the market fast.

Since home buyers often sift through Google in search for real estate ads, creating a website can greatly help get your property off the market fast. (Source)

Why real estate SEO?

Most potential real estate buyers and sellers first begin their hunt for homes first by asking Google or other search engines like Google with queries like homes for sale in London.

The good thing about these guys searching for homes to buy is their intent is clear and they are looking to buy. Without having a website, you won’t be able to showcase your brand and expertise to millions of buyers searching for homes to buy I your market.

Why real estate blogging?

According to, blogging builds trust and makes your website visitors views you as an expert in your market.

Blogging also helps you to engage and convert potential clients into sales who searches with long tail keywords or keywords you can’t target on your web pages like best places to live in your market.

Choose a niche

Choosing a niche will help you launch quickly and stay competitive without burning your marketing budget. In addition, doing so is cheaper and easier to engage and dominate for new agents without having to invest a lot of time and money.

Fill your profile on LinkedIn, Google My Business and real estate marketplaces like Zillow and Realtor

Build credibility and brand by filling creating a profile on major real estate websites and social media. Creating profiles all the above platforms will not only help you mop-up all the searches related to your market, it will also help show you are a strong brand when people are searching for your brand or name.

What this does is when people are searching your brand or name; it will be all the profiles you created that will show-up which will give a positive signal to the searcher.

Wrapping it up

Implementing these strategies is very crucial for search engine marketing success.

DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.

Ibemere Obinna is passionate SEO and PPC expert. They are the lifeblood of his business. As a real estate SEO expert and PPC account manager, he loves to help real estate professionals generate leads through search engine marketing services.