Singapore is largely known as the center of finance in Asia. It has also gained a lot of ground as the leader in technology and education. But recently, it has been focusing a lot of attention on its art and culture as well.
The Lion City has unleashed a second wind that is promoting its heritage through merchandise and tourism campaigns—both of which show a different side to Singapore.
Marketing-Interactive reports that tourism revenues have increased by 15 percent in the first quarter of 2017. Factors behind this boom are the world-famous entertainment, casino, shopping, and sightseeing facilities that the government has built and is maintaining to a fine and luxurious degree.
Call it patriotic pride but the rediscovery of merchandise heritage has also added to the boom. As reported by Channel News Asia, the 50th anniversary of the island nation in 2015 sparked the creation, manufacture, and sales of Singaporean items that appealed both to the citizen and the tourist. Jewelry, furniture, silverware, gem cushions, greeting cards, and other items that reflected Singapore culture became instant draws.
Neither has the interest abated in two years’ time. The Singapore Tourism Board has been actively collaborating with designers, shop keepers, artists, and other creative businessmen to show a side of Singapore that others had not seen before. And the joy and wonder of that discovery have added to the tourist boom.
Another tourism campaign that literally shows another side of the island is the cruise ships that are plying Singaporean waters. The STB is pushing this initiative as it sees the potential in Singapore ships cruising nearby waters of neighboring countries like Malaysia and Thailand. While this new venture has attracted many tourists, it is the Indians who are coming in by the droves. Bloomberg reports that the government is expecting a 59 percent jump in Indian tourists this year.
The Fintech Sector in Latin America Doubled in Three Years
Investments in the fintech sector in Latin America exceeded $1.6 billion, and 36% of the fintech startups surveyed present solutions...
27% of Spanish ESG Funds in the Focus of the European Regulator
Esma estimates that 9.2% of EU-domiciled 'Article 8' funds (2,730 out of a total of 29,701 funds) use such words...
Fuego Valyrio Announces Its First Crowdfunding Investment to Accelerate Expansion
Fuego Valyrio will soon launch its first crowdfunding campaign, on the European platform CrowdCube. The company aims to exceed 700,000...
Solana Upward Trend Falters – Is Optimism Nevertheless Permitted?
Experts pointed out that developer activity at Solana is down significantly, as measured by Samtiment. It is becoming apparent that...
Doctomatic Makes the International Leap and Takes Its Technology to Mexico and Brazil
Doctomatic was created a little over a year ago with the objective of offering a digital platform for the remote...
Business7 days ago
The TopRanked.io Weekly Digest: What’s Hot in Affiliate Marketing [Week 3]
Cannabis1 week ago
Hawaii Plans to Legalize Cannabis in 2023
Crypto2 weeks ago
Cardano’s Price Increased by Around 30% Since January 1st
Business2 weeks ago
What’s the Best Thing to Do With Your Excess Cash?