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Is your brand in need of an update? This article explains everything you need to know if you’re considering refreshing your brand identity. One of the...
If you want to gain more leads, make more sales, and make a good impression on potential customers, your business has to become a trusted brand....
Standing out can sometimes be thought of as a negative, but in branding it is the highest compliment! A brand with individuality has a unique competitive...
You may have the most beautiful, speedy and well-stocked website in your industry, but if you don’t have a powerful brand voice, you’re not going to...
For purebred B2B companies, long-term thinking may remain quite a challenge due to pressure on delivering short-term sales. Field, however, believes that brand building is the...
As a business owner, the COVID-19 pandemic has forced you to look at how you are brand marketing today and, in the future, and the pandemic...
In order for millennials to notice and support your brand, you must guarantee that it has a cause or belief they can understand and relate to.
A brand creates an identity and represents the history of any business. In this article, we give you some strategies on how to build your own...
Brands can use the ever-growing internet of things to market their products or services and attract more customers.
Most press releases are formulaic and even the writers who created them probably won’t even take a second to read one from the morning paper.