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For purebred B2B companies, long-term thinking may remain quite a challenge due to pressure on delivering short-term sales. Field, however, believes that brand building is the...
If you’ve been considering using videos to tell your brand story, then now is the perfect time to do it amid the prevalence of social media...
Branding KPIs encompass a lot, from billboards, experiential marketing, direct mail, TV, terrestrial radio, and more. While there is no direct ROI metric that you can...
Here are some tips on creating a brand positioning statement for your non-profit organization.
Companies that put their values and morals first end up creating customer loyalty and gaining more business.
With oversaturation and over choice, it is hard for companies to make their brands stand out so customers will notice them.
A small business owner may want to rebrand his or her business for various reasons. Here's what you need to do if you're planning to overhaul...
Never forget that you’re the face of your business.
Are you thinking about changing your marketing graphics? Here’s what you should consider first.
There is so much content out there and the competition for your consumer's attention is tough. Use hooks to grab and retain the attention of your...