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Television ratings were up to dizzying heights for the Super Bowl XLIX.
Many advertisers leverage celebrity influence through social media, where fans and celebrities can connect with each other anytime and anywhere.
Podcasting has altered the way news is disseminated today because of citizen journalism.
With the rise of podcasts and audiobooks these days, there is no doubt that the digital spoken word audio is not just a passing fad.
Our brains are wired to tell and hear stories. Storytellers are changing the face of not just marketing, but science, the humanities and beyond.