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Third successful million-dollar campaign in three months for Walliance

The real estate equity crowdfunding campaign for “Treviso G Park” project raises $2.4 million (€2 million) bringing Walliance’s Q1 2021 funding to $8.9 million (€7.5 million). The property is in fact designed according to the standards of green building, which qualifies it in energy class A4. Walliance was the first equity crowdfunding platform to have received authorization from Consob.



Three successful campaigns in three months for the real estate crowdfunding portal Walliance. After the projects “Trento, via Grazioli” and “Florence, Nuovo Conventino” (both concluded with the achievement of the maximum expected collection), the end of March has now seen the successful conclusion of the project “Treviso, G Park”, whose target goal of $1.8 million (€1.5 million) was reached in a few hours and the maximum expected overfunding, equal to $2.4 million (€2 million), in the space of two days.

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Among the main features of the real estate project covered by the campaign there is the strong focus on sustainability

The property (which provides for the redevelopment of an ex-industrial area a few minutes from the center of Treviso, through the construction of two residential blocks for a total of 34 residential units of which 19 already subject to irrevocable offer of purchase) is in fact designed according to the standards of green building, which qualifies it in energy class A4 – the highest provided by law in force – ensuring, in addition to respect for the environment, the highest quality in terms of savings and energy performance. The entire structure will be surrounded by a tree-lined park, whose realization has involved landscape architects and specialists in the field.

The operation, promoted by the Treviso-based company Iniziative Genuine, foresees an overall forecasted gross ROI of 16.59% over a period of 18 months, corresponding to 11.06% on an annual basis; investors in the equity crowdfunding campaign will also receive a preferential settlement that guarantees priority in the distribution of profits and the return of invested capital.

This brings to $45.1 million (€38 million) the total amount raised by the Italian real estate equity crowdfunding platform in less than four years of activity, for a total of 27 projects launched (of which 5 have already been completed and have provided fully positive results by returning to investors the returns expected during the offer phase).

The “Treviso G Park” project also participates in the solidarity initiative launched last year by Walliance in partnership with Italia Nonprofit, the largest community in Italy for the Third Sector: every user who uses the equity and debt crowdfunding platform to invest in a real estate project, with a simple click has the opportunity to choose a non-profit organization among those selected, to which Walliance will donate 2‰ (two thousandths) of the investment made: a simple gesture that costs nothing to the investor, but that helps to support important social realities.

Walliance is an Italian company active in real estate crowdfunding founded in 2017 by the initiative of Giacomo and Gianluca Bertoldi, current CEO and Chief Project Office respectively. It was the first equity crowdfunding platform to have received authorization from Consob to raise venture capital for online real estate projects, and is currently positioned as a reality of reference for the market; its growth in the first four years of activity has brought it to a total of $45.1 million (€38 million) raised and 42,000 active users as of 31/03/2021.


(Featured image by borevina via Pixabay)

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First published in Crowdfunding buzz, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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Desmond O’Flynn believes in minimalism and the power of beer. As a young reporter for some of the largest national publications, he has lived in the world of finance and investing for nearly three decades. He has since included world politics and the global economy in his portfolio. He also writes about entrepreneurs and small businesses, as well as innovation in fintech, gambling, and cannabis industries.