3 tools to easily manage your business’s social media

For bloggers, businesses, and even everyday Joe Blows, having social media acumen is now a must. Of course, given the sheer number of platforms these days and the quality of content that users demand, managing your accounts can end up being a job unto itself. Well, that is if you don’t have a little help in the form of some free and paid online services.

If you’re looking for ways to take some of the weight of social media off your shoulders, I recommend checking out these three tools:

Tweetdeck

There’s hardly a day that goes by that I don’t utilize Twitter’s free desktop tool Tweetdeck, and that’s for good reason. Simply put, Tweetdeck makes its namesake social media site easier to navigate and manage. With all sorts of filters and organization options, you can really tune out the noise and find the content you truly seek from Twitter. Additionally, the scheduling feature is still a lifesaver despite many other platforms now offering a similar function.

Viraltag

As I mentioned above, there are now many other platforms beyond Tweetdeck that allow you to schedule tweets. One such service is Viraltag, which also allows you to automate posts for Facebook, Pinterest, Tumblr, and (in a roundabout way) Instagram. What’s cool about Viraltag is that it gives you several different options for creating content, whether by sifting through RSS feeds, seeing what other users are sharing, or easily building and editing posts as you surf the web.

What I also like about this service is that it will manage a queue of content for all of your different social accounts. Additionally, you can designate posts as “evergreen” and have them automatically post when there’s a schedule gap in your stream. As a result, managing my social media is no longer a full-time job.

Piktochart

While I consider myself to be pretty adept at Twitter and Facebook, the world of Pinterest still eludes me—but I’m trying! Aiding me in that pursuit is a site called Piktochart that I’ve found to be invaluable for designing my Pinterest pins. In actuality, the site is really meant for creating infographics (which I’ve also used it for) but, by adjusting the size of your canvas and utilizing Piktochart’s various backgrounds and graphics, I’ve found that I can create great-looking pins in no time. So while I’m still a Pinterest newbie, I feel like this service is helping me act the part of a pro.

Don’t let managing your social media bog you down—there’s a better way! Whether you decide to stick to free tools like Tweetdeck and Piktochart or end up investing in more comprehensive paid options like Viraltag, it’s definitely worth exploring different tools to make running your accounts simpler.

(Featured Image by DepositPhotos)

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DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.