Vans, the American-based company that produces sneakers and apparel for action sports, has just launched a new product: the Circle Vee. The proposed sneaker promises to reduce waste and environmental impact, and one of the raw materials used was hemp, known for having properties such as high strength and durability and less impact on the environment, both in cultivation and processing.
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Hemp is also used by Adidas and Nike in their products
Analyzing every detail necessary for the development of the product, Vans incorporated sustainability where possible. The unique piece carries a classic style that goes beyond the conventional, that is, all products used in its production are designed to minimize damage to the environment.
Its stitching is made directly on the sole, and its mesh has a composition of 48% organic cotton, 47% hemp, and 5% polyester, while the shoelaces are made of 100% natural jute fiber (a kind of vegetable fiber). Its insole is made of natural rubber instead of petroleum-based synthetic materials commonly used in the industry.
The new “recipe” was developed to maintain durability while ensuring that sources are used that follow proven sustainability practices, minimizing harm and providing positive benefits within the natural and social ecosystems in which they operate.
In addition to textile products, hemp can be used for various other purposes such as construction, production of automotive batteries, and, according to studies, it can also function as a repairer of soils degraded by mining, collecting most of the heavy metals contained in this environment and stored in the leaves, leaving the stem, with very little or almost no residue of this type.
Of course, we are still far from an ideal scenario of sustainability, but at all times, new products like the Circle Vee, in addition to those launched by other brands such as Nike and Adidas, have been pleasing consumers who, besides seeking quality and beauty, value the well-being of the environment around them.
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First published in Sechat, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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