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How web design trends translate to business success

Using the appropriate web design for your company’s online presence can help you in staying relevant in the market in the age of digital technology.



The question, “How can I make my business a success?” comes up often among business owners. To answer it, we must first define how success is measured in the world of business. Forbes magazine highlighted six ways to measure the performance of a company, which include checking financial statements, levels of customer satisfaction, average numbers of new customers the business attracts, and whether the business is current in the market, to name a few.

If you take a close look at all these markers, you will notice that they are all related. Staying relevant in the market helps satisfy your current customers better and attracts new ones. This, in turn, leads to higher profit margins, which reflect on the financial statement of your business.

Staying relevant in any industry in today’s world is hard to imagine without a presence online, which requires a website or a social media page. As such, how you present yourself online is a massive part of your brand identity. It is essential that your business’s site is in line with current trends in the industry, as a customer first approach is a new norm and expectations only continue to rise.

Branding to resonate with a targeted audience

New and exciting features intrigue consumers and capture their attention, so by featuring the latest and most exciting features in web design, there is a higher likelihood they will stay and return to experience more. This infographic about the psychology of colors and website conversion rates illustrates how top companies present themselves by combining the right mix of colors that resonate with their targeted customers through their logos, websites and promotional material.

A big part of ensuring a quality online presence is making the right choice when hiring a web design company. Reading web design company reviews and ratings and checking out their portfolios can be extremely helpful, as can staying up to date with the world of web design to ensure you understand the markings of a good designer.

The ubiquity of the internet and the ease of getting information online has made things pretty straightforward for managers and business owners. There are plenty of resources available on the topic of web design and the dominant trends and guidelines associated with it.

web design

Websites should be improved from time to time to reflect the latest market trends. (Source)

The market is dynamic and so should your brand

It’s important to note that these trends change every year, so don’t be surprised when you see some features that were the latest fashion in 2017 being replaced by new ones in 2018. Hence, it is essential to update your knowledge regularly. The importance of monitoring the trends in web design is evident when we look at how companies increasingly invest more time and resources to ensure their customer satisfaction through website improvements.

Some of the trends in web design that will keep your business up there with the rest in 2018 include fast loading images and pages, variable fonts, more creative layouts, easy navigation and so on. Research shows that about 39 percent of users will stop engaging with a website if there are issues with loading images.

Also, 75 percent of visitors to a company’s website associate the design of the site with a company’s credibility, so ensuring a level of quality in the web presentation can have a significant effect on how a user perceives the company as a whole and judges its trustworthiness. Another case study illustrates that degraded design was shown to cause almost 94 percent of visitors to bounce from a site – certainly a significant factor affecting bounce rates.


In summary, the success of a business is heavily dependent on how well it can appeal to its audience. A great way to achieve this is by providing your users with an experience that they haven’t gotten before, one that your competitors are not offering. This is a great way to stay ahead of the competition and increase your profit margin.

Fortunately, nowadays information is now just a couple of clicks away, so there’s no excuse for not being informed.

DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation for writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.

Nicholas is a financial analyst by profession with extensive experience in investment research and stock market analysis. He runs a growth investing blog Some of his market analyses have been featured on leading investment research sites like Seeking Alpha TalkMarkets, Gurufocus, and of course, Born2Invest. As a private individual investor, he focuses on undervalued plays and growth stocks, but his writing is much broader, covering the stock market, commodities, Forex, real estate, personal finance and disruptive technologies.