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FolkFunding and Metadonors Create WeWell

FolkFunding and Metadonors have joined forces to create WeWell, aiming to assist companies in ESG initiatives. With over 10 years of experience, they offer an integrated system for strategic analysis and project development. The partnership leverages their extensive track record in crowdfunding and donor care, promising innovative and sustainable solutions for businesses to address ESG challenges effectively.




FolkFunding and Metadonors with over 10 years of experience in providing services and solutions for the third sector, have signed an innovative partnership giving life to WeWell.

The main mission of WeWell is to support companies in developing and measuring concrete initiatives on ESG issues and consists of an approach that integrates environmental, social and governance considerations into corporate decisions.

WeWell: A holistic approach to ESG

More and more stakeholders consider ESG as a key factor in their decisions and an ESG approach can improve corporate reputation and the trust of investors, customers and employees, as it demonstrates a commitment to sustainability and social responsibility, thus allowing open up to new markets, investors and partnership opportunities.

WeWell offers an integrated system that starts from strategic analysis and uses innovative tools to build hybrid initiatives and projects in an integrated phygital approach.

This innovative approach is designed to help companies address complex ESG challenges, allowing them to achieve their sustainability objectives in an effective and measurable way, involving different audiences, third sector actors, territory and stakeholders.

FolkFunding and Metadonors with over 10 years of experience in providing services and solutions for the third sector, have created WeWell. Source

A strategic partnership

FolkFunding and Metadonors jointly boast significant numbers: 4,000 Third Sector organizations involved, over 150,000,000 euros raised in donations and 1,600,000 donors involved over the years.

With the launch of the WeWell co-brand, they combine experience, resources and planning ability to offer the corporate world unprecedented support on ESG issues.

FolkFunding specializes in crowdfunding, thanks to the Produzioni dal Basso platform, and boasts decades of experience in social planning and civil economy, supporting, among other things, large companies such as Bper Banca, Banca Etica, Banca Intesa, Itas Mutua, State Railways, as well as public bodies such as the Municipalities of Milan and Venice.

“The creation of WeWell marks an important step in the panorama of Italian fundraising ,” declared Angelo Rindone , CEO of FolkFunding. “ We are excited to join forces with Metadonors to offer innovative and sustainable solutions for the corporate world. Our partnership aims to be a catalyst for change, helping companies transform ESG challenges into opportunities for growth and positive impact ”

Metadonors, part of the Eudata group since 2022, develops technological solutions dedicated to the third sector for the care and growth of donors. It supports large organizations such as Doctors Without Borders, UNHCR, AIRC, Greenpeace, WWF, Amnesty International and many organizations rooted in the territories.

Daniele Cirio , founder and CEO of Metadonors, added: “We are going through a period of profound transformation; on the one hand we are witnessing an evolution of third sector organizations which, by improving operations, are increasingly approaching good corporate practices. On the other hand, we see companies making an increasingly concrete commitment to responsibility for their social impact. Creating WeWell together with the fantastic FolkFunding team means unlocking vast potential for social impact. We Well represents our concrete commitment to forging a future in which businesses and the third sector work together for a positive and lasting impact.”


(Featured image by geralt via Pixabay)

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First published in Crowdfunding buzz. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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J. Frank Sigerson is a business and financial journalist primarily covering crypto, cannabis, crowdfunding, technology, and marketing. He also writes about the movers and shakers in the stock market, especially in biotech, healthcare, mining, and blockchain. In the past, he has shared his thoughts on IT and design, social media, pop culture, food and wine, TV, film, and music. His works have been published in,, Seeking Alpha, Mogul, Small Cap Network, CNN,, among others.