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5 social media campaign ideas for restaurants

Restaurants can attract a lot of people to eat in their establishments through the use of social media.



Eating at a restaurant

In this era, the marketing industry is growing day by day. If you’re an entrepreneur, you would want to promote your business globally, hence adopting all kinds of marketing strategies, even social media. When we are talking about the restaurant business especially—it is one of the greatest tools you can ever use.

Owners want to market their restaurants everywhere. For that, they have to do some essentials like prepare quality food and make sure it has an amazing taste. Add to that having nice interiors, maintaining proper hygiene, delivering the food on time, and more. Another important thing is to create a social media presence of his restaurant and actively participate in all social media marketing activities.

There are many kinds of social media techniques to promote your restaurant business. Facebook, Twitter, Instagram, and Pinterest are the four major pillars of the hospitality industry. Here are a few social media campaign ideas for Facebook, Twitter, Instagram, and Pinterest that can help build and spread your business identity in every corner of the world:

Post pictures of your cuisine

Quality images are always encouraged as they look more attractive than text. Your food photos should be clear and attractive in order to grab attention. The more mouthwatering it is, the more people will share your images.

Use hashtags

The hashtag is helpful in searching for your favorite content or theme on social networks and microblogging sites. You can promote your business with a hashtag unique to your restaurant and reach your customers easily. You can also keep track of your brand and perhaps even get nationwide attention if your hashtag gets included in the trending list.

Host a social media contest

Entice your followers to participate in certain activities and give them the opportunity to win special offers, such as free meals or other prizes. Get more endorsements of your business page by having a “fan of the week” social media contest, where they can take an image of themselves with their favorite dish from your restaurant, and allow their friends to vote for the image. Whoever obtains the maximum votes will get discounted food items from your restaurant.

Taking a picture

Social media campaign ideas for restaurants: Taking pictures of your food and posting them on social media is a good idea as it can catch the eyes of people. (Source)

Post some images with questions

Engagement is important, so ask some questions that aim to get to know your customers more. For instance, you can post photos of two different ice cream flavors and ask your followers which one is their favorite. People will comment about what they like, increasing the activity of your page.

Offer exclusive coupons to social followers

You should give some exclusive offers and coupons to your followers and some special customers. You can give different offers during special days or festivals like Christmas, New Year, birthday, restaurant anniversary, and so on. These offers and coupons can be helpful in increasing your customer list.

Introduce your restaurant staff

Present your qualified and experienced staff doing what they do best—cooking in the kitchen or helping around the restaurant. Posting images of your employees also give major reputation points. You can even interview your own chefs and workers, or ask them to talk about their experience or give testimonials about your business.

Respond to Yelp reviews as soon as possible

Yelp is the best medium right now between the customer and the restaurant owner. By 2009, almost 70 percent of all restaurants were listed on the Yelp, hence the norm today of being reviewed, whether positive or negative. Generally, people love to read good reviews but no one can be perfect in this world. One thing is clear: your quick responses make a strong bond between you and your customers.

Social media campaign ideas for restaurants are always evolving. Do not be afraid to get creative. All the above points can provide big milestones in promoting your business.

DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.

Nicola Barcellona is a Marketing Consultant that specializes in digital strategies for small and medium-sized enterprises in the Tourism and F&B fields. He helps entrepreneurs around Europe and UAE to increase sales and revenue through integrated online and offline marketing strategies. Nicola has written many restaurant marketing guides for the specialized web platform such as and many Italian newspapers.