You’ve done the hard part; you’ve built your vision of a MedSpa business. You invested in having a nice website built but…. nothing is happening.
The phone isn’t ringing to book new appointments.
But why aren’t you getting any business from your website?
It’s because you have to ensure that your potential clients know you exist!
The simplest way to do that is to have a website that is beautiful AND functional.
How do you let potential clients know you have a website?
If you’re just starting out and are not sure what your next steps should be, here’s a 7-step tip checklist you could be doing now to start promoting your website and get those desired results:
1. Create a blog and write posts regularly
Business blogging is a wonderful way to not only connect to your clients but also to drive traffic to your website. Remember those keywords that were just mentioned? Writing articles specific to those keywords are an excellent way to drive targeted traffic to your site.
Blog writing also has the bonus of letting the search engines know the site is still active because you’re frequently adding fresh content, video and pictures to your website.
When writing a blog, it’s important to remember this is a way for you to connect with your audience and provide the information they may find useful or interesting.
The goal is to have that information shared on social media which will, in turn, bring more people to your website.
2. Engage on Social Media
Along with a website, you should have social media accounts specifically for your business on the platforms where you know your ideal target audience is hanging out. Platforms such as Facebook, Instagram, Twitter, LinkedIn etc.
These accounts allow you to connect with clients on an individual basis and interact with potential clients. The more you engage on these platforms, the more interest and brand visibility you create, thus driving more traffic back to your website.
Follow those who are in your target market as well as influencers who share the same client base as you. Keep within your geographic area as well. Following someone living in Toronto isn’t going to help get you appointments in Vancouver!
Engage with the intention of being helpful and offering useful information. This will build your credibility as an expert in your industry and start to create an important, “know, like and trust” factor that is needed to attract clients.
3. Embrace the power behind your brand name
Brand recognition is an important, and often overlooked, component to getting prospective clients to your website. A big one is using a branded email address.
Ensure you’re using your domain name for your email address in all of your email correspondence. That way, with every single email you send out, you’re advertising your website URL.
It’s a simple way to let the world know about your website while also maintaining an aura of professionalism.
For example: if your website domain is www.mymespa.com, then you should ensure you use an email address that uses “mywebsite.com”, such as email@example.com.
4. Install a branded eSignature
Speaking of emails, take your efforts a further step by having a professional looking eSignature to go with every email you send out.
Include your contact information, address and an easy link for people to click to view your services and make an appointment.
5. Remember Your Print and Promotional Materials
6. Encourage Referrals.
Your existing customers, friends, family and associates can all be an amazing promotional tool for you. Don’t be afraid to ask them to tell others about you. Make connections with suppliers and other professionals in related industries that could be a referral source for you.
Use a referral incentive program as your way of saying thank you for them sending you new customers.
Tackling the online presence of your business can be intimidating; but you don’t have to do it alone!
Hiring a professional website developer who can also help with these additional tactics to broaden your brand reach can help ease your stress and create a high-performing website that will deliver what you want.
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
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