“If we had had 1,000 customers, we would have been very, very happy,” said Thomas Arnaudo, co-founder with Aymeric Grange of 900.care. Their plan? Refillable bathroom products. In the space of two months, the brand has taken crowdfunding platforms by storm: nearly 8,000 customers on Ulule and Kisskissbankbank, for 67,000 pre-sold products and a turnover of nearly $473,000 (€400,000).
According to Ulule, “the campaign has reached a record in terms of funds collected in the beauty category,” while the record in the number of contributors is held by the Respire deodorant brand. The startup now expects to reach some 10,000 customers by the end of August, with an average basket size of $59 (€50).
If you want to find more about the success of the French startup 900.care and to read the latest financial headlines in the world, download the Born2Invest mobile app
An approach made in France, anti-waste and ecological
Specifically, 900.care will market a toothpaste in tablet form to be chewed, a deodorant stick to be refilled and a shower gel in ball form to be dissolved with water. All made in the Cosmetic Valley of Chartres (Eure-et-Loir) with 95% ingredients of natural origin. The reusable containers will be made of 50% recycled plastic and produced in Oyonnax (Ain).
“Two 10-gram beads are enough to create 240 milliliters of shower gel. Ten times less voluminous than a conventional shower gel, its transport generates ten times less CO2,” said the young entrepreneur. A success that can be explained by a very necessary approach given the current environmental problems the world is facing, thoughtful products thanks to a year of R & D and above all 10,000 beta testers upstream of the crowdfunding campaigns. Without forgetting a polished communication and a video presentation of the brand that made its small effect, with more than 100,000 views on YouTube.
First deliveries to be made in November 2020
“Once you’re done, you throw away your product and buy back exactly the same one. The problem of plastic is an issue that affects us, we are a generation aware of environmental problems,” explained Thomas Arnaudo, who is now in his third company. “We wanted to develop an impact and BtoC product that would reduce waste.”
900.care – because it takes about 900 seconds a day to take care of oneself – targets in particular the “imperfect ecologists”, who are between 25 and 35 years old, have an active life and “don’t necessarily have the time or the desire to make a lot of sacrifices,” continued the 31-year-old entrepreneur. For its launch, the brand plans to offer subscription formulas, at a cost of about $6.5 (€5.5) per refill per month.
The first deliveries as well as the creation of the website should be done in November. By mid-2021, this startup incubated at Station F hopes to form partnerships and sell its pastilles in physical stores, initially specialized and eventually in supermarkets.
The market for refillable skincare products is still in its infancy in France. There are a few brands, such as Paos chewable toothpaste and Ioumi shower gels. The two entrepreneurs intend to evangelize and plan to expand their range “to the whole bathroom”. Namely: shampoo, conditioner, care, toothbrush with a refillable head and even, why not, mouthwash.
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
First published in LesEchoes START, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us.
Arch Capital, a new investment fund that seeks to provide liquidity to fintech companies
In the midst of the health and economic crisis, one more option arises for the Mexican fintech sector and companies...
How could businesses take advantage of Augmented Reality?
According to renowned research firm Insider Intelligence, 83 million people in the United States would use augmented reality at least...
The European Federation of Analysts, EFFAS, consolidates its leadership in ESG certifications
Since 2014, the European Federation of Financial Analyst Societies (EFFAS) has been awarding analyst certification in ESG, which has already...
3 ways to make a website for your target market
Entrepreneurs and small business often miss the mark when it comes to what customers want in a website. By truly...
A Spanish sustainable fashion brand seeks support to be 100% ecological
A company from Spain wants to sell 100% ecological T-shirts with unique designs. In order to achieve this ethical objective,...
Crypto4 days ago
Ethereum registered new all-time high in daily transactions – DeFi as driver
Featured6 days ago
Could the stock market face another meltdown like the March one
Africa6 days ago
Why technology is important for the agricultural sector in Tunisia
Business6 days ago
Falling marketing costs, falling engagement: What’s the story in mobile gaming?