Restaurant Chain La Filetteria Italiana Raises Nearly 1 Million with Equity Crowdfunding

Italian restaurant chain La Filetteria Italiana has successfully closed an equity crowdfunding round on Crowdfundme with a raise of €988,000 and the participation of 142 investors. The pre-money value was €15 million.

The chain started in 2015 in Milan and, to date, has 6 restaurants. In 2017 it participated in Alessandro Borghese’s TV program “4 Restaurants.”

It was founded by Edoardo Maggiori who, in 2019, with Andrea Lupo, also founded the Sun Tzu Consulting group, a reality that manages the group’s brands, and offers consulting services to companies in the restaurant world.

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An innovative and scalable concept

La Filetteria Italiana is a restaurant concept that was born with the desire to make people experience and value a single cut of meat: tenderloin. It is characterized by the uniqueness of its proposal, being the only Italian reality to present 17 variants of filet from a selection of the best meats from all over the world.

Its scalability is based on the centralization of the initial production of raw materials, carried out in the company’s production and logistic distribution center, and on engineered processes that ensure less waste by operators and immediate management control.

An important role is also played by technology. Robotics and AI solutions applied to preparation kitchens are being developed, benefiting labor costs, scalability, and food quality through agreements being finalized with major partners.

Funds will be used for national development

With its six restaurants, the chain totaled 30,000 customers annually in 2022, up 50 percent from the previous year, with an average receipt of €44.

And now, La Filetteria Italiana has embarked on a growth plan to expand in Italy’s largest cities, laying the groundwork for the brand’s international development.

The first step was taken in August 2022 with the approval of a loan in the amount of €4 million aimed at expanding the company’s boundaries to major Italian cities.

With the financing, La Filetteria Italiana plans to open new outlets and consolidate existing ones, specifically with 4 locations in Rome, 2 locations in Turin, 1 location in Como, and 1 location in Varese.

Catering in Italian equity crowdfunding

The restaurant sector is well represented among those raising capital through equity crowdfunding. According to data from Crowdfunding Buzz, with the raising of La Filetteria Italiana, there have been 16 successful campaigns since 2021, with a total raise of €8.9 million and an average raise per round of €554,000.

These are campaigns that receive particular interest among investors, so much so that, on average, each campaign was funded by 93 investors with an average of €7,000.

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(Featured image by RestaurantAnticaRoma via Pixabay)

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