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Sharing economy may be the solution to Toronto’s transportation crisis

‘Toronto’s Great Transportation Crisis’ is further flamed by the archaic taxi industry’s resistance to the ‘wave of the future’ rideshare platforms such as Uber and Lyft. Taxi drivers hate driving short distances and to the suburbs.

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Sharing economy may be the solution to Toronto's transportation crisis

These days, Canada’s largest city is known for two things: Skyrocketing real estate prices and major downtown traffic congestion (3 if you include the absence of a championship caliber sports team).

Toronto does a great job earning its place among world capitals, but when it comes to transit and transportation, The Big Smoke does a third-rate job moving its residents for work and play.

Opposing forces in government are causing havoc in the city’s plan to update its transit needs. Toronto wants cash and trains to expand the service footprint which the province and Bombardier aren’t too willing or quick to deliver. The friction between the city and the province is causing more sparks than those old-timey streetcars that traversed Queen Street. Say it ain’t so, but it looks like Toronto is NOT the center of the Canadian universe.

‘Toronto’s Great Transportation Crisis’ is further flamed by the archaic taxi industry’s resistance to the ‘wave of the future’ rideshare platforms such as Uber and Lyft. Taxi drivers hate driving short distances and to the suburbs. Where’s the love (and progress) in that? Can’t we all just get along boys and girls?

A city like Toronto should embrace ride sharing, car sharing, bike sharing and another type of vehicular sharing that is next on the horizon. Speed, safety, efficiency and ease of operation for both the provider and user should be main considerations when framing rules and regulations at the municipal level. Regulations are important to protect people, but should not be used as a tool to control or throttle competition.

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Toronto is making strides and self-serve high tech bike sharing stations are popping up all over the core in key commuter and tourist areas. Many name brand rental companies are shifting resources to car sharing and drop zones are even starting to appear in the suburbs. Imagine how much damage you could do at Costco if you had a Honda CRV at your disposal for a few hours? Once you buy ketchup by the gallon you will never go back.

The pure simplicity of the sharing economy can generate innovative solutions to complex infrastructure challenges. Platforms such as Uber deliver efficient and affordable transportation and could be easily regulated.

Sharing economy businesses are heavily invested in technology creating seamless and easy-to-use apps that make transactions easy for the customer. The need for technology has a trickle-down effect and enhances local economies by creating skilled employment and other work needs.

Let’s face it, resources are not getting any cheaper and are becoming less available. Big cities like Toronto which face challenges can embrace the sharing economy and use innovation and technology to keep things moving and in the right direction.

DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.

Featured Image: Credits Doron Levy

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Doron Levy is a Toronto-based business consultant and journalist. During his 15 year tenure working deep in the operations and marketing sides of the retail industry, Doron was impressed at the resilience and dynamics of the luxury category and began covering the industry through trade articles in 2010., That same year, he launched TheTopTier.net as a web magazine dedicated to covering all aspects of the business of luxury. The portfolio of informational websites has grown under the umbrella brand, TheTopTier Digital Media. Doron is still in the consulting business delivering training, marketing and operational solutions to up and coming elite and luxury brands.

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