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Content marketing today neglects the older, more mature generations. Marketers focus on powerful content for high-tech, social-media-savvy millennials only.
Audio content is changing the landscape of marketing today, with companies tapping on podcasts and spoken-word content to advertise their brand.
Engagement can be built by a brand by knowing how to leverage influencers—i.e. writers, bloggers, and all sorts of content creators—out there.
Throughout the evolution of social media, one thing remains the same for marketers: Content is king.