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Branding KPIs encompass a lot, from billboards, experiential marketing, direct mail, TV, terrestrial radio, and more. While there is no direct ROI metric that you can...
The construction industry continues to grow and thrive, but many small contractors and construction firms are struggling to survive their first few years in business. They...
Social media is a great marketing tool and can help your business grow. However, sometimes, when you try selling on social media platforms, some users perceive...
Running a business is not as easy as it may sound. Where there are opportunities, there are risks, and the world of business is chock-full of...
Here are some tips on creating a brand positioning statement for your non-profit organization.
Influencer marketing has emerged as one of the most popular methods of digital marketing, with computer-generated (CGI) imagery now playing a more central role in the...
You need to track your social media metrics no matter which platforms you are using for marketing.
You’ve probably heard of Marie Kondo by now: she sparked a whole movement of decluttering and has a Netflix show called “Tidying Up With Marie Kondo.”
Why did Netflix become an entertainment giant while Blockbuster closed its stores? Why do some companies like Nike and Amazon rise and stay at the top...
Companies that put their values and morals first end up creating customer loyalty and gaining more business.