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Here are some tips on creating a brand positioning statement for your non-profit organization.
Influencer marketing has emerged as one of the most popular methods of digital marketing, with computer-generated (CGI) imagery now playing a more central role in the...
You need to track your social media metrics no matter which platforms you are using for marketing.
You’ve probably heard of Marie Kondo by now: she sparked a whole movement of decluttering and has a Netflix show called “Tidying Up With Marie Kondo.”
Why did Netflix become an entertainment giant while Blockbuster closed its stores? Why do some companies like Nike and Amazon rise and stay at the top...
Companies that put their values and morals first end up creating customer loyalty and gaining more business.
With oversaturation and over choice, it is hard for companies to make their brands stand out so customers will notice them.
What types of businesses are good to have as a physical retail store?
Some businesses tack on a customer service team long after they've built their product, company and processes. Others make the client experience one of their foundational...
It’s not news that video is at the forefront of marketing these days.
