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While the number of people incorporating plants and adaptogens into their lifestyles is steadily increasing, celebrities are hardly missing the opportunity to share their experiences and...
Coffee’s story is one of inexorable progress, but has always been plagued with detractors and blessed with innovators. Mushroom adaptogens are at the heart of the...
Duchess Meghan Markle has financially invested in a company that produces adaptogen products after Oprah Winfrey promoted adaptogens to the 19 million subscribers on her Instagram...
Which mushrooms should you invest in? Psychedelic “magic” psilocybin mushrooms, or the growing functional mushroom phenomenon? With functional fungi like Chaga, Lion’s Mane, and Reishi in...
Marketing a product in any niche is tricky, but marketing a product beyond its niche is folly. Or brilliance. The health and wellness industry is worth...