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Branding KPIs encompass a lot, from billboards, experiential marketing, direct mail, TV, terrestrial radio, and more. While there is no direct ROI metric that you can...
Security audits are vital for making sure your cybersecurity is effective. Data attackers are a threat to entrepreneurs, and findings from Verizon’s 2019 "Data Breach Investigations...
Technical analysis often trumps a fundamental one when it comes to scrutinizing the financial markets. Forex traders often use technical analysis because they prefer to make...
Overachievement is a concept that’s becoming a gold standard in how to become a superstar in business. While overachievement has its share of virtues, there’s a...
Millennials are the most studied generation in history. There is a vast amount of information available today, particularly about financial literacy, and that influences millennials’ ability...
Here are some tips on creating a brand positioning statement for your non-profit organization.
There are many things to consider before you can make an informed decision about whether to pursue peer-to-peer lending or crowdfunding.
Influencer marketing has emerged as one of the most popular methods of digital marketing, with computer-generated (CGI) imagery now playing a more central role in the...
Have you heard of Industry 4.0?
Whether they are big or small, changes in the workplace are inevitable. Here's how you can cope.