Modern digital marketing is not something which includes simply advertising and promoting a particular product, over the internet, to a target audience. In fact, it contains a host of other skills and competencies including analytics, copywriting, sales, digital media, creative direction and much more.
If you are a digital marketer, you will understand how tough it is to survive in the extremely competitive industry and you require to be a master in your skills in order to stand out from the others. However, you simply cannot go and obtain a degree in each and every discipline that falls under digital marketing. So, what are your options? How do you get knowledge of the required skills in a fast and efficacious way?
Yes! Experience is the primary and the most effective factor, however, we are looking here for a way which is effective as well as fast. The answer is to undergo a digital marketing course. For your convenience, we have provided, in this post, top five digital marketing courses that can provide the much-needed boost to your digital marketing career. Let’s start then!
Best digital marketing courses to advance and elevate your digital marketing career
Simplilearn digital marketing course
The Digital Marketing Certified Associate (DMCA) course is designed, developed and constructed to aid and assist you in getting the perfect hang of the most essential areas of digital marketing which are search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Following are certain key features of this digital marketing course:
- It includes 53 hours of training carried out by an instructor.
- You will be prepared for OMCA, Google Analytics, Google AdWords, Facebook as well as YouTube examinations.
- You get access to 40 hours of self-controlled videos.
- Moreover, so that you can get the concepts deeply, there will be 10 rounds of simulation to practice SEO, SEM, website conversion rate optimization, web analytics as well as email marketing.
Udemy digital marketing course
Udemy has got about 500 courses in digital marketing that are developed with the principal aim of teaching how to promote and make profits in a business. However, if you wish to take up the primary sections of the digital marketing you can enroll in the Complete Digital Marketing Course from Udemy which covers 12 courses in 1 including SEO, Facebook, YouTube, Email Marketing, Copywriting, Google Analytics, and Google AdWords. This course from Udemy has received a positive rating of 4.4 out of 5 in the period of two years since its inception.
If you wish to take up a separate course on the fundamentals of digital marketing, you can go with Udemy Complete Bootcamp Course on Digital Marketing. This is also a bundled course which primarily deals in fundamental and key concepts of using Facebook, Google, YouTube, SEO, Email Marketing, Retargeting, and Google Analytics to set up promising, profitable and victorious digital marketing campaigns including digital marketing strategy, acquiring new users and retaining customers.
edX digital marketing course
Under edX Professional Certification in Digital Marketing program, you will be taught the in-demand digital marketing skills like omnichannel marketing, marketing analytics, social media strategy, data-driven customer-centric approaches, and customer retention. You will learn regression analysis, conjoint analysis, and social media analytics as well which are the new techniques in Market Research.
Moreover, you will get to know as to how to decide what initial experiments your company should rely on in order to achieve its target. Altogether, you will be able to acquire the entire skill set that is expected from digital marketers to possess by the companies before they hire them.
Market Motive’s digital marketing expert pass
Another top name in the field of digital marketing courses is Market Motive. The Digital Marketing Expert Pass from Market Motive provides you access to 250+ hours of training in several disciplines of digital marketing including analytics, SEO, PPC, conversion, social media, mobile as well as email marketing. Following are the key features of Market Motive’s Digital Marketing Expert Pass:
- 250+ hours of online learning material.
- Silicon Valley faculty will train you.
- Access to the active expert forum.
- Workbooks and webinars which can be downloaded for offline viewing.
Coursera’s digital marketing specialization
This course is meant for digital marketers who are just starting out in the field. So, if you happen to be a novice digital marketer, Coursera’s Digital Marketing Specialization is meant for you. The course will introduce you to the world of digital marketing in a well-defined and structured fashion. However, please note that this course doesn’t include guidance from mentors and neither it includes access to active expert forums. This course is more of self-learning and endeavors from your side. However, the course does a great job in giving you the initial push in the field of digital marketing. Moreover, this course is openly available. Following are the key areas which this course will cover:
- Social media marketing
- 3-D Printing
So, these are the five courses in digital marketing which can, decidedly, help you get the much-needed boost and elevation in your digital marketing career. What are you waiting for now? Select a course, get certified and stand out among all.
(Featured image by DepositPhotos)
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