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Top e-commerce platforms by market share in 2018

The e-commerce industry is projected to balloon to $4.5 trillion by 2021. Here are the top platforms benefitting from this unprecedented growth.




The e-commerce industry has been rocking the business world for over the past two decades due to its astonishing growth in a short period of time.

A year ago, the industry was able to achieve sales figures amounting to $2.304 trillion, and this number is expected to blow up to $4.5 trillion by 2021.

Since 2014, the increase in sales reached up to 245.15 percent from the $1.3 trillion that year, as stated by the data acquired from Statista. The data also proves that the industry is attracting more entrepreneurs to take a shot.

Top e-commerce sites are gaining more revenue compared to many “in-store only” businesses—just look at Amazon’s 1,468 percent return since 2010. And with the continuously growing reliance on social media, the next generation of consumers are making e-commerce an integral part of their lives.

That is why we want those who want to build a sustainable online business and dab on e-commerce to arm themselves with as much knowledge about the industry as possible.

SaleHoo recently published a list of the top e-commerce platforms, ranked by usage. So if you’re thinking of starting an online store, this might be a good primer on choosing which platforms to use:

Top 10 e-commerce platforms by market share:

1. WooCommerce

Total sites: 2,287,356

Popular in:

  • United States: 401K sites
  • United Kingdom 19K sites
  • Australia: 17K sites

2. Shopify

Total sites: 1,275,905

Popular in:

  • United States: 513K sites
  • United Kingdom: 23K sites
  • Canada: 12K sites

3. Squarespace Commerce

Total sites: 1,075,124

Popular in:

  • United States: 338K sites
  • United Kingdom: 10.6K sites
  • Australia: 8.7K sites

4. Wix Stores

Total sites: 978,742

Popular in:

  • United States: 421K sites
  • United Kingdom: 23.5K sites
  • Mexico: 2.1K sites

5. OpenCart

Total sites: 794,234

Popular in:

  • United States: 153.8K sites
  • United Kingdom: 19.5K sites
  • India: 3.6K sites

6. Zen Cart

Total sites: 780,139

Popular in:

  • United States: 165K sites
  • Germany: 43.3K sites
  • France: 25.3K sites

7. Magento

Total sites: 651,035

Popular in:

  • United States: 102K sites
  • United Kingdom: 13.2K sites
  • Germany: 11.6K sites

8. PrestaShop

Total sites: 547,581

Popular in:

  • United States: 129.2K sites
  • France: 23.3K sites
  • Spain: 16.9K sites

9. osCommerce

Total sites: 314,148

Popular in:

  • United States: 33.7K sites
  • Germany: 9.6K sites
  • Italy: 8.5K sites

10. BigCommerce

Total sites: 120,032

Popular in:

  • United States: 52.7K sites
  • Australia: 3.7K sites
  • United Kingdom: 2.7K sites

DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation for writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.

Jason Acidre is the Co-founder of Grit. He’s a seasoned digital marketing consultant with a heavy focus on technical SEO, content marketing, and digital PR. He has also been working with several highly-valued startups and Fortune/Inc. 500 brands since 2010.