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Zapping Launches Crowdfunding Campaign on Broota Platform

Zapping, an online TV startup, launched a public investment round via Broota, offering 15% for equity crowdfunding, allowing users and followers to become partners. CEO Gustavo Morandé emphasized the milestone. The round aims to raise CLP$1.3 billion, with notable investors participating. Zapping doubled revenue in 2023, holds 70% of Chile’s market, and emphasizes flexibility and environmental impact.




Zapping, an the online television startup, launched its public investment round through the Broota platform. For the first time, the company uses the equity crowdfunding modality, opening 15% of the total round to this form of collaborative financing.

This initiative allows anyone to become a Zapping partner, supporting its growth and future vision.

Gustavo Morandé, co-founder and CEO of Zapping, highlighted that “it is an important milestone in our trajectory, where we not only seek financing through the traditional path, but we also invite our users, followers and the powerful community that we have participated for the first time. built in time.”

Equity crowdfunding is a model that allows individuals to contribute different amounts of capital to support innovative projects.

The investment round has a goal of CLP$1,300,000,000, with a minimum investment of $500,000 per contributor. Investors who contribute less than $400 million will be grouped in an investment vehicle managed by Gustavo Morandé, while those who invest more will be able to directly sign a SAFE with Zapping Holdings, LLC., the startup’s parent company.

Among the first investors who have committed their contribution are the former tennis player Fernando González, the co-founder of Políglota, Nicolás Fuenzalida; the former soccer player José Luis Villanueva; the actors Jorge Zabaleta and Gonzalo Valenzuela; the journalist from TVN and Radio Duna, Nicolás Vial; the founder of the 10:10 agency, Patricio del Sante; lawyer Jorge Allende, partner at Carey & Allende; among other figures from the entrepreneurial ecosystem and Zapping’s own workers.

Zapping doubled revenue in 2023 and reached 70% of the online TV marketshare in Chile

In the round sheet, Zapping claims to have consolidated itself as a leading company in the internet television market in Chile , with an expansion to other markets such as Brazil and Peru. In 2023, the company reached a turnover of $20 million, doubling its revenue from the previous year. In addition, the company claims to have a monthly growth of 7% and has 70% of the internet pay television market share in Chile.

Zapping’s proposal focuses on offering an internet television service without the need for complicated installations or inflexible contracts. “With Zapping you can start watching television in 2 minutes without having to have a technician come to your home, without installing cables or antennas or decoders,” the company stated in the offer of the round.

According to the justification of the round that the startup published in Broota, the cable and satellite television market in Latin America has faced significant challenges due to the rise of streaming alternatives and the change in consumer habits. They project the number of traditional pay TV subscribers to gradually decline in the coming years, opening an opportunity for services like Zapping. In Chile, this trend is evident with the loss of 258 thousand cable subscribers in the last two years.

Zapping competes with companies such as DirecTV Go, Movistar Play, Claro Video and other traditional cable operators. However, the company differentiates itself with its internally developed technology, such as the “turbo mode” functionality that reduces latency.

In that sense, they highlight that Zapping’s value proposition focuses on offering a convenient and flexible television entertainment experience. Revenue comes from B2C subscriptions, distribution through third parties (B2B2C) and the sale of advertising on its own channels. Primary costs include content licensing, broadcasting , transmission, and payment processing.

In addition, they emphasize the environmental impact of their operations. By eliminating the need for set-top boxes and equipment installation, the company helps reduce its carbon footprint. According to preliminary data, Zapping has avoided emissions equivalent to the CO2 absorption of 4 trees per customer per year


(Featured image by geralt via Pixabay)

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First published in chocale. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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J. Frank Sigerson is a business and financial journalist primarily covering crypto, cannabis, crowdfunding, technology, and marketing. He also writes about the movers and shakers in the stock market, especially in biotech, healthcare, mining, and blockchain. In the past, he has shared his thoughts on IT and design, social media, pop culture, food and wine, TV, film, and music. His works have been published in,, Seeking Alpha, Mogul, Small Cap Network, CNN,, among others.