“In America, all-day boozing sessions are for alcoholics, tramps and the seriously miserable. A happy Brit, meanwhile, is one whose weekend pub-crawl starts at 6 pm on a Friday and ends Sunday evening.” — Ruth Margolis, BBC America Writer
Liquor, the ultimate drink of the broken-hearted, the jubilant, the embittered, the eternally curious and the elated, is an intrinsic part of global culture.
But liquor, and one’s unabashed love for it, has long been associated to the Europeans, especially the French and the Italians, and its American equivalent would always be beer. The Americans have their famous bourbon, yes, but those who want to have a dab of sophistication in them would always borrow from the Europeans—hence, notion has it that French and Italians are sexy, and hundred times sexier if accompanied by Amaretto or Ancestrale. And the beer? It always evokes rebellion, frustration, and let’s just say it is never the symbol of elegance or erudition.
But what popular notion conceals from us is that Americans are also lovers of the so-called sophisticated drinks. They are also into wine, scotch, cognac, vodka, brandy, and rum. Blame it on globalization, or maybe the Europeans are just too sexy to ignore and not to emulate. The American drinking habit has been changing, and in the last decades it has gone into major overhaul. A study from the Beverage Information Group revealed that Americans are drinking more wine and spirits than ever, and the number of beer lovers is fast declining.
This also revealed that Americans have ditched sodas for health drinks, a fact that could explain the unprecedented inception of the locavore boom in the country. Many Americans have now become health-conscious, and the beer is never a quintessential symbol for such. On the other hand, the small-batch liquor producers—the craft and artisanal distillers—have become an attractive thing for the locavores simply because most of them present themselves as the healthier versions of mainstream liquors.
The craft distilling movement would never be as big as it is today without the locavores, or had the locavore movement never become immense in the first place. The brand that craft distillers embrace, which is their being the worthy alternatives to mainstream liquors, is the answer to the organic movement happening across the country. Americans, as inherent liquor lovers, need to have something that could remind them of being healthy without totally giving up booze, or beer particularly, or any healthy liquid that could push their salads and yogurt.
The inception of Eastside Distilling, Inc. (OTCQB: ESDI), Maine Craft Distilling, Finger Lakes Distilling and the like is a welcoming occurrence for American drinkers. Now, they don’t have to spoil their wonderful locavore dinner with just pure mineral water, nor do they have to cheat once in a while and drink beer when no one’s watching. However, craft liquors have not become the so-called ‘worthy alternatives’ for nothing. They have something to brag about, and they have all the right to be called as sophisticated and elegant, the way European liquors are.
Most craft liquors are bottled in the sexiest way possible, and a lot of them actually can be mistaken as European liquors if one would not read the label and see that they’re actually from a small town in the United States. But what really makes them a standout on the liquor market is that they are unique and eccentric, or, in other words, made of ingredients that aren’t typically used for liquors. And who would have thought that root crops and coffee could turn into the sophisticated and delicious spirit? In this regard, Americans, officially, are now sexy, too.
What is hardware inventory software?
Stock market crash advice for robo-advisor investors
Why being a silver entrepreneur makes a good decision post-retirement
NBA players increasingly use platform to voice stance on national issues
Scientific study finds digital games like Minecraft as educational as off-screen play
Cannabis acceptance grows as hemp industry leader PotNetwork Holding breaks CBD sales records
This fast-growing organic products stock already has space on Whole Foods’ shelves
Why Vapor Group Inc. might be the breakout penny stock you’ve been looking for in 2018
The CBD industry is enjoying a boost from the lifestyle sector
When you should consult your financial advisor
Promoting women’s football in Malta by UEFA projects
Euro NCAP marks its 20th anniversary with two crash tests
European Parliament’s International Trade Committee backs CETA
The American Heart Association has released four new PSAs
PwC presents 20th global CEO survey results in Switzerland
Crypto2 days ago
Could Global Blockchain Technologies change the way we invest in cryptocurrency?
Crypto2 days ago
One of America’s oldest gold mines enters the crypto-century
Featured3 days ago
CBD stocks emerge strong in the growing cannabis industry, marijuana legalization
Featured2 days ago
This hemp market player’s growth is about to go into overdrive
Featured3 days ago
The gig economy has matured — when will the business world catch up?
Business5 days ago
Disney announces price hikes for Disneyland tickets in the US
Business4 days ago
Delving deeper into the Internet of Things
Economy5 days ago
Economics, science, and religion: What role do humans play?