Small acquisitions sometimes herald major strategic projects. This is perhaps the case with Apple’s discreet takeover, revealed by the Bloomberg agency, of the Canadian start-up Mobeewave, one of the pioneers of the concept of a 100% mobile payment terminal. The objective of the Cupertino-based firm is to transform a simple iPhone into a contactless payment terminal without a box/accessory.
For the past ten years or so, fintech companies such as Square have been offering merchants cash-in solutions from their smartphones, but in combination with a connected box. Until now, Apple has stayed away from this market. In fact, last year Mobeewave concluded a worldwide agreement with Samsung, its best enemy.
But the rise of contactless payments and the widespread use of NFC technology in smartphones have changed the game. Not only can a simple application now transform a phone into a payment terminal, but new payment uses have emerged among merchants.
For all the latest in fintech innovation and other key finance headlines making the news, download for free our companion app, Born2Invest.
Serious implications for banks
Already strongly present in mobile payment (Apple Pay) for individuals, Apple sees this as an opportunity to gain further ground in payments by now targeting merchants, to offer them a “made in Apple” transaction acquisition service in the future.
For the time being, this “acquisition” market is still largely dominated by banks and a few major payment service providers (PSPs), such as Worldpay and Worldline in Europe.
On his personal blog, Christoffer Hernaes, director of the Norwegian online bank Sbanken, saw the danger: “This acquisition could have serious implications for banks”.
According to him, “the ability to authenticate a payment on the merchant’s own phone may be the spark that speeds up mobile payments” and allow Apple “to become the main customer interface for payments”.
Apple could thus provide merchants with a means of accepting card or telephone payments on iPhone/iPad, in a familiar and easy-to-use environment, without going through the banks’ solutions.
The stakes are extremely high: payments in themselves generate significant revenues and, more importantly, they provide knowledge about customers that can be exploited. Even though Apple has a policy of not retaining payment data.
“To win the payments battle, you need the widest possible acceptance network, and Apple is still one step ahead of its competitors Google or Samsung,” says Angelo Caci, managing director of the Syrtals Cards consulting firm.
In the United States, Apple Pay is said to have become the leading in-store mobile payment “app” and accounts for 40% of mobile payment. In France, Apple Pay has forged partnerships with all the banking networks and has just signed an agreement, the first of its kind in Europe, with the retailer Carrefour .
Apple’s new ambitions could, however, raise the eyebrows of the competition authorities once again. In Europe, the European Commission has just launched two antitrust investigations into the American giant, one of which targets Apple Pay.
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
Hi-Tech Buoy to Clean Up the Seas Created by Jelter
Microplastic fragments range in size from 0.33 to 5 mm and can cause devastating consequences for entire ecosystems. They are...
f2o Sports Announced that Its Crowdfunding Campaign Has Started
f2o Sports is a global company founded in the heart of Silicon Valley, California, with the purpose of changing the...
After Obtaining Endorsement as a Fintech, Klu Will Seek to Become a Sofipo
In addition to seeking the acquisition of a Sofipo, Klu will also start operations with a company it recently acquired...
First Condominium of Tokenized Houses Launched in Brazil
The concept of including luxury homes in condominiums is not new, but the tokenization of multiple properties is. Viverde will...
Cannabis Legalization in Ukraine Delayed by Opposition Party
Opponents of the bill are using time-consuming legislative tactics to delay its passage. These actions include submitting hundreds of amendments...
Fintech1 week ago
Paypal Shares Are Not Emerging from the Crisis: How the Fintech Sector Is Developing
Business6 days ago
The TopRanked.io Weekly Digest: What’s Hot in Affiliate Marketing [++ BullionVault Affiliate Program Review]
Crowdfunding1 week ago
Mamacrowd and CrowdFundMe Launch First Campaigns with New European Regulation
Africa2 days ago
Why the Bank Liquidity Deficit Eases in Morocco