Crowdfunding
Koncept Hotels launched a crowdfunding campaign to survive the coronavirus crisis
The effects of the coronavirus outbreak on the world’s economy have started to show off. The first sectors that have encountered problems are airlines, tourism and hospitality. The owner of the Koncept Hotels in Cologne has started a crowdfunding campaign with the aim of raising $107,000 (€100,000). Ten percent of each donation will be passed on to some humanitarian projects.
Koncept Hotels, the Cologne-based hotel start-up, has been operating hotels in Germany, Austria, and Switzerland for three years. Especially the high degree of technology and contactless service has helped the Koncept Hotels to maneuver all businesses through the crisis, the company said.
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Koncept Hotels has an innovative view of the business
Since an end of the coronavirus pandemic and the accompanying loss of sales is not yet in sight, Koncept Hotels is trying to deal with the situation creatively and positively. “We already organized ourselves decentrally three years ago: Home office, communication via slack and a corporate culture that is poor in meetings but still open to discussion certainly helped us to adapt quickly to the new circumstances,” explained Martin Stockburger, founder and managing director of Koncept Hotels.
As in the case of the Cologne hotel, it was also possible to maintain the operation of the hotels until the end, before it was closed by official order for all accommodation facilities in the city. Stockburger continued: “Thanks to our high degree of digitalization, we were able to guarantee our guests and employees the greatest possible health safety in our hotel”.
Koncept Hotels is also creative in dealing with expected liquidity shortages
A crowdfunding campaign was currently launched to remedy the situation and compensate for part of the missing turnover. “We know that this crisis will also come to an end, and we now hope for the solidarity of our guests and supporters,” said Stefan Matthiessen, Marketing Manager at Koncept Hotels.
The crowdfunding campaign started on March 19th, 2020 and will end on June 14th, 2020. The amount needed by Koncept Hotels to survive the coronavirus crisis is $107,000 (€100,000).
As a thank you for their support, donors will receive vouchers on the crowdfunding campaign site, which they can redeem at any Koncept Hotel once the circumstances have returned to normal. Ten percent of the proceeds from the crowdfunding campaign will be passed on by the Koncept Hotels to their previously supported projects and partners, such as the Neven Subotic Foundation or the reforestation project in Ghana, which was realized in cooperation with Click a Tree.
Martin Stockburger wishes himself and his colleagues in the hotel industry, tourism, and gastronomy good stamina and fast, unbureaucratic help from the state. As the new coronavirus pandemic has spread in the world, the hotel industry is one of the most affected sectors, along with the travel industry.
So far, in Germany, almost 29,500 people have been infected with COVID-19, of which 94 have died. The authorities are strengthening the measures in an effort to halt the pandemic. Chancellor Angela Merkel has publicly addressed germans to follow the rules and stay at home.
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(Featured image by 377053 via Pixabay)
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