“Briefs or boxers?” This used to be the only consideration that men have when it comes to choosing their underwear.
However, the recent boom of the men’s underwear industry (now worth $6.5 billion and growing) shows how guys have to contend with more underwear-related questions other than the eternal boxer-or-brief dilemma. In fact, you can now choose to wear boxer briefs if you wish to, so that’s one problem solved.
There are more considerations on the way. There’s the cotton versus microfiber option for maximum comfort. There is also a proliferation of underwear styles, ranging from classic and sexy to active and even lucky underwear.
According to a survey done by Garcon Model to 1000 men online, 90 percent of men are now buying their own underwear, and 70 percent are buying them through online shopping. A majority of guys own between 15 and 20 pairs, and buy underwear at least three times a year. Though the respondents think that Calvin Klein, Emporio Armani, and Hugo Boss are iconic underwear brands, many of them have chosen comfort as their number one priority in choosing which brand to buy, leading them to purchase more from H&M by David Beckham, Garcon Model, and Under Armour.
Form Meets Function
One doesn’t need to compromise style in the name of comfort. A rapidly emerging innerwear and intimate apparel brand is the Naked Brand Group Inc. (OTCQB: NAKD), a company founded on one basic desire: the creation of a new standard for how products worn close to the skin fit, feel, and function. Like the name of the company, its underwear products feel as if one is wearing nothing at all.
Naked Brand has organized its product offerings into different designs and styles fit for every type of customer with different lifestyle and activities. The Essential Collection, the foundation of the Naked wardrobe, features ultra-soft cotton stretch fabric that is similar to conventional cotton underwear, only ten times more breathable. It also has seams that you won’t even feel, as the hidden waistband is designed to stay in place for ultimate comfort. Purpose-built for everything that you do, the Essential Collection is perfect for every occasion, including business meetings, lounging on the couch, and even holidays with your family.
For those who want something a little more sophisticated, Naked Brand’s Signature Collection boasts of uber-soft modal cotton fabric that stretches and keeps up with your every move. It has an especially designed contoured pouch for amazing comfort and tailored look. Its slim, modern fit and super smooth waistband is perfect for the gym or simply wearing it around town.
The Luxury Collection boasts of a fabric like you’ve never worn before—a micromodal fabric designed for ultimate comfort and a perfect fit under anything. Aside from the hidden waistband, the Luxury Collection also has flat lock stitching, meaning there are no bulky seams. It is finished with intelligent edging that stays in place and makes it easy to slide your pants on.
As for the Active Collection, the underwear is made of smooth microfiber that provides comfort and unlimited mobility. Only 35 percent of men love showing off their undergarments’ waistband, so the hidden waistband in the Active Collection makes for a stealthy move. Its athletic fit and moisture-wicking properties make this collection the perfect choice for those engaged in an active, sweaty lifestyle.
For those who want to flash the waistband and show off the Naked Brand logo, the company has underwear made of Tencel fabric, known for its unique softness, silky feel, and durability. The Tencel fabric also has moisture management properties and is manufactured in an eco-friendly way.
There is also the Silver Series, which is made with 99.9 percent Pure Silver Bonded woven into the nylon threads. It makes use of high performance fabric known as X-Static, which helps regulate your body temperature and keep you cool and chafe-free. It also has antimicrobial and anti-odor protection. Like what Materialogy said, “Naked underwear Silver Series takes it to another level.”
With an affordable price range and plans to expand to the women’s underwear department, Naked Brand looks to become a formidable force in men’s undergarments, pioneering the way towards the creation of underwear that reconciles fashion and style with comfort and ease.
NBA players increasingly use platform to voice stand on national issues
Scientific study finds digital games like Minecraft as educational as off-screen play
Miami Yacht Show announces relocation for 31st event next year
Study says happiness in wealth higher among those who rightfully earned it
Enjoy travel more by avoiding screen addiction
Cannabis acceptance grows as hemp industry leader PotNetwork Holding breaks CBD sales records
This fast-growing organic products stock already has space on Whole Foods’ shelves
Why Vapor Group Inc. might be the breakout penny stock you’ve been looking for in 2018
The CBD industry is enjoying a boost from the lifestyle sector
When you should consult your financial advisor
Promoting women’s football in Malta by UEFA projects
Euro NCAP marks its 20th anniversary with two crash tests
European Parliament’s International Trade Committee backs CETA
The American Heart Association has released four new PSAs
PwC presents 20th global CEO survey results in Switzerland
Crypto2 days ago
Could Global Blockchain Technologies change the way we invest in cryptocurrency?
Featured3 days ago
CBD stocks emerge strong in the growing cannabis industry, marijuana legalization
Crypto2 days ago
One of America’s oldest gold mines enters the crypto-century
Featured2 days ago
This hemp market player’s growth is about to go into overdrive
Business4 days ago
Disney announces price hikes for Disneyland tickets in the US
Featured3 days ago
The gig economy has matured — when will the business world catch up?
Business4 days ago
Delving deeper into the Internet of Things
Economy5 days ago
Economics, science, and religion: What role do humans play?