Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram and Pinterest.
Both have their own way of presenting images and allowing users to compile images they like, but they also have limitations that may push your ideal users towards the other option.
Growing your business with Instagram is a great idea but don’t count Pinterest out.
The main appeal of Instagram is the images are supposed to be unique and even candid. Overly corporate posts seldom do well, and users don’t want to see traditional advertising methods employed.
Pinterest allows users to curate images from anywhere online and on the platform.
The images are often very polished and professional. Traditional advertising methods are also seen a lot more on this platform such as how-tos and DIY posts.
Demographics will play a big role in your decision. Is your product or service more appropriate to women?
If so then Pinterest is for you. The most recent stats show within Pinterest user demographics that women make up over 70 percent of Pinterest users.
Pinterest also draws in a slightly older, domestic demographics.
What about services that are better promoted through a discussion? Are you a speaker who wants to show off a recent speaking engagement and create a dialogue around your expertise?
These make you an ideal candidate for using Instagram to promote your small business.
Remember this audience is a fair split between men and women and Western vs. International users. They like to see photos and videos of what you do or sell in action and they like to engage the poster if possible through the comments section.
The best business Instagram accounts show off your core brand identity.
Are you hoping to sell items through a post that links back to the page on your site with that product or service?
Instagram only allows one place a user can click through from. With IG you get one link in your profile bio. Whereas with Pinterest, you can link from the actual post like a traditional ad.
The big difference is how you intend to start your customer experience.
If they start with you at a brand level and you intend to use the entire account to create the first step in your conversion, Instagram is great. For anything where the user starts at the actual post level, Pinterest is going to be better for you.
It’s something you can plan for if you haven’t already.
Look at your ideal client as you defined them and evaluate the demographic information in your analytics. If you deal locally or even nationally to women and you’re selling a product, then Pinterest is obviously the best option.
If your online marketing is about building a brand around your expertise and location isn’t as important nor gender then you would be better served by Instagram.
If you can’t nail down which would serve you better you can always try both!
Having the capacity to create content suitable to both platforms and manage both profiles is great.
If you do elect to use both a good rule of thumb is: Pinterest for images of what you’re offering and Instagram for images of you creating those images.
If you make a Top 10 list with a polished image you can use that on Instagram as well but get lots of video and images of you creating the image that goes with that list and post those to Instagram!
Once you see better traction on one you can then focus your efforts on it.
Pinterest is a fantastic tool for many businesses but if your business is your brand and you’re building your online reputation, Instagram is going to be a better option.
Vary your content but remember when users do follow you, they do so for a reason so don’t stray from your core brand identity.
Let us know if you need any help at all building your small business with Instagram or Pinterest. Our social media experts are always happy to work with you on building your presence on either platform and we’ve been doing it since these platforms were launched so you’ll be in good hands!
DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation for writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.
Bull or bear? US markets reports mixed amid Japanese Yen’s fall
Is the US experiencing a bear market rally or is the bear correction over, with the market is resuming the...
Gas company Total puts offshore fields up for sale
Affected by dwindling natural reserves, French gas giant Total pulls out of the Dutch market by putting all of its...
Best countries to retire for US citizens this 2019
Panama is the number one choice for people wishing to retire overseas while the Dominican Republic, Italy’s Abruzzo, and Cuenca,...
Why insurance is a sensible investment for any growing business
Business owners need to recognize the importance of insurance and how it is a valuable investment for a company's future.
3 things business travelers need in their travel plans
Unsurprisingly, travel buyers are setting goals like reducing costs, improving compliance, and boosting traveler satisfaction in 2019. To meet those...
- Entrepreneurship4 days ago
Why and how to invest in healthcare app development
- Business4 days ago
What zero trust security will mean for the payments industry
- Commodities5 days ago
Newmont Mining agrees to all-share takeover of Goldcorp Inc.
- Business4 days ago
How construction companies are embracing environmental compliance
- Featured5 days ago
The best security options for high-end luxury homes
- Crypto4 days ago
The status of crypto in US and China
- Business5 days ago
Oversized flyers: What should seatmates and airlines do?
- Business3 days ago
Gambling outlook for 2019: Will the UK’s crackdown have an impact on investors?