The demand for other kinds of liquor, particularly American craft liquor—or, rather, liquor that’s not the supermarket kind nor would put a dent on your wallet—is rising fast. Here’s why.
The high demand for American craft liquor comes from the advancement of American distilleries compared to other distilleries in the world. In some parts of the United States, particularly in New York, the licensing fees for distillers have been lowered, allowing distilleries to use their resources instead on better equipment to be able to produce fine-tasting liquor.
Spirits brand manager Claire-Adeline Le Prestre of the French liquor retailer, La Maison du Whisky, points out that the best bartenders from different parts of the world travel to the United States in search of new spirits to further develop their craft and expand their tastes. “Many bartenders have been to the United States and tasted U.S. products, and they come back here looking for these,” Le Prestre said in a report by The New York Times.
Another characteristic of American craft liquor is authenticity, which appeals highly to consumers in today’s market. Consumers are keen on buying products whose ingredients were sourced in the area where they were made.
Eastside Distilling, Inc. (OTCQB: ESDI), a craft distiller based out of Portland, is one company that embodies this concept of authenticity. The company produces handcrafted berry-infused whiskey made from marionberries that grow in Portland. This gives their whiskey a flavor profile that is exclusively local and unique. “It’s a new trend of coming back to the basics, to natural things, homemade things,” further explained LePestre to New York Times.
Proprietors of European cocktail bars are always on the lookout for the latest American spirit, as explained by Michael Vachon, founder of importing business, Mavericks Drinks that exclusively focuses on liquor crafted by small, independent American distilleries. Vachon said that cocktail bars and night spots are aiming to expand their American liquor selection because it sets their businesses apart from other bars that carry the usual liquor selection. “Customers can go in and expect 10 different gins. Now your bar stands out. You are offering a different experience to customers,” added Vachon.
Portland-based Eastside Distilling, Inc. handcrafts bourbon, whisky, rum, and vodka. Aside from its Oregon Marionberry Whiskey, the company is also known for its Potato Vodka, Coffee and Ginger Rum.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
Bitcoin miners sell more cryptocurrencies than they generate
According to the on-chain analysis portal ByteTree, Bitcoin miners sold 11% more BTC last week than they generated in the...
The Negotiating Agency, the first fintech company allowed to carry out mortgage brokerage
The Bank of Spain has granted the accreditation to carry out mortgage brokerage activity to the first finch company, the...
How much does legal cannabis pay?
At the very beginning of the list of jobs in the cannabis industry is that of security guard, who makes...
The Municipality of Milan launches a call to co-finance civic crowdfunding campaigns
All non-profit organizations which have their headquarters in Milan, can now take part in the Municipality’s call for civic crowdfunding....
Bank of Africa: contrasting results between WAEMU subsidiaries
In terms of figures, the various WAEMU zone subsidiaries of BMCE Bank of Africa, renamed Bank of Africa, presented rather...
Featured6 days ago
Why the Fintech sector in Italy has to be further developed
Featured7 days ago
The fintech company Younited launches a credit platform in Germany
Crypto7 days ago
How is cryptocurrency different from fiat currency?
Biotech7 days ago
US pharmaceutical giant takes over Vienna-based biotech company Themis Bioscience