Most men do not need their idols to convince them to buy underwear. They buy it mainly because of comfort.
Rick Owen used scantily clad models at his Paris Fashion Week show.
One might think there’s nothing special about how Cleanly was conceived as a business.
Nicola Dames invented an underwear, specifically designed for people with an ostomy. It allows them to move on with their daily lives as normal.
Because it’s not seen by the public, luxury underwear doesn’t get much attention from consumers. Here are the reasons why you should start to get one.
Here are sports stars who turn to undergarment business and build their brands.
Boxer briefs, which provide men the comfort they seek by beeing not too tight nor too loose, account for 40 percent of the $2.7 billion men’s...
Customers are loyal to brands because they can identify with it.