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Most press releases are formulaic and even the writers who created them probably won’t even take a second to read one from the morning paper.
Defining ‘virality’ would surely encourage a squabble. Some say it’s popularity achieved through repeated sharing, while some may say it’s about a content’s impact, if it...
Today, we choose whatever we want to listen on our way to the office, in what way we would read a book, or in what form...
Social media has paved the way for a new breed of influencers, who are capable of driving more engagement with its target audience.
There were countless of occasions when “print is dead” became the go-to conclusion of those who can’t seem to connect the dots between traditional media and...
Podcasting has come a long way since its inception in the early 2000s. According to the BBC, a quarter of a million podcast shows currently exist,...